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Introducing Identity Trust XD: A New Dimension for Fraud Decisioning in the Age of AI

Discover how Identity Trust XD from Sift delivers Decisions with Dimension—enhancing fraud decisioning with cross-dimensional identity intelligence, providing unprecedented user insights and accelerating speed-to-trust.

Armen Najarian
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It’s not just you. Fraud really is becoming more difficult to spot, manage, and prevent. Digital platforms are under siege by fraud actors using automation and AI to overwhelm and sew confusion among fraud teams. Traditional fraud prevention methods are simply insufficient, lacking the necessary context and clarity for confident decision-making. 

It’s time to shift dimensions.

Gain Confidence with Cross-Dimensional Identity Intelligence

We’re proud to introduce Identity Trust XD from Sift—a breakthrough framework for fraud and risk teams that delivers unprecedented visibility into user identity across multiple dimensions to drive better fraud decisioning. This initiative transforms fragmented data into actionable, cross-dimensional (XD) insights that provide a ground-truth understanding of users both on a brand’s digital platform and beyond. 

Identity Trust XD shifts fraud prevention from stand-alone risk signals to context-based decisioning to reveal the full story behind every user, execute more confident fraud investigations, and accelerate speed-to-trust for every decision. Powered by the Sift Global Data Network, which processes over 1 trillion events annually, Identity Trust XD links user activities across various digital touchpoints, industries, and geographies to deliver a comprehensive understanding of every identity.

Cross-dimensional identity intelligence injects trust into fraud decisioning:

  • Behavior Beyond Your Business: Enhance decision accuracy with enriched insights from a user’s cross-industry behavior history and past risk assessments.
  • Behavior Breaching Market Norms: Identify behaviors that deviate from those of other users with deep insights at every stage of the digital journey.
  • Behavior Breaking User Patterns: Fortify account protection at and immediately after log-in by quickly detecting subtle behavior changes between login sessions.

Decisions with Dimension

Fraud is growing exponentially, with global e-commerce fraud expected to grow 141% by 2029 and 10% of total annual revenue spent on managing it. The excess of tools makes it more complicated for risk teams to understand user behavior, leading to less confident decisions, slower processes and lost revenue.

To tackle these challenges, businesses must be able to trust the identities on their platforms by transforming data into knowledge. It’s through this Identity Trust XD framework that we make online interactions more human, more secure, and free from the persistent friction present today.

Global Identity in the Sift Platform

Global Identity insights add visibility into user behavior, so you can lean on the assessments of your peers, giving you extra confidence in your decisioning. 

Global identity insights

Cross-dimensional insights are built into the Sift Platform, delivering meaningful impact through:

  • Increased Revenue: Minimize friction, speed up legitimate user onboarding, open growth opportunities, achieve faster case resolutions, accurately dispute chargebacks, and leverage precise decisions.
  • Optimized Resources: Streamline manual reviews, reduce analyst workload, and quickly identify high-risk and trusted users. Utilize a visual profile layout for expedited reviews and clear user behavior narratives.
  • Enhanced Decision Confidence: Improve decision-making with validated insights from global connections, historical payments, account age, and detailed billing and shipping data. Integrate real-time data from diverse sources, optimize workflows, and boost fraud detection accuracy.

How to Leverage Identity Trust XD

Sift equips businesses with the tools needed to make better, more confident fraud decisions. With Identity Trust XD, businesses can shift dimensions, grow fearlessly, and deliver a streamlined and secure experience to customers.

Customers can seamlessly integrate Identity Trust XD into their workflows in three distinct ways:

  • Within the Sift Console: Make informed decisions with comprehensive insights showing a user’s risk over time based on key behavioral signals and correlated events.
  • Through Partner Integrations: Facilitate easy adoption with low-code integrations into CIAM workflows orchestrated by leading providers like Auth0 and Ping Identity.
  • Add to Custom-Built Risk Engines: Enhance your in-house decisioning engine with Identity Trust XD delivered via API.

To see how Sift can transform your approach to fraud prevention with Identity Trust, request a demo.

Don’t miss our upcoming webinar on Identity Trust XD to see the functionality in real time.

Dare to grow differently.

Flip the switch on fraud-fueled fear. Make risk work for your business and scale securely into new markets with Sift’s AI-powered platform.

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