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Many Canadian producers and buyers have started to use the term regenerative agriculture. In this webinar we explore why this term is gaining traction and what the future holds. Will regenerative agriculture follow the path of other sustainability claims such as organic and fair trade? Our panelists will explore some of the thorny issues that proponents already face or that they may soon encounter. For example, how will the regenerative agriculture retain its integrity in the minds of consumers? is it scalable? who will pay farmers for their environmental stewardship?