Stepping into the role of Chief Financial Officer at Sift is both a personal and professional milestone for me, even after thirty years as an enterprise finance executive. As the leading company delivering AI-powered risk decisioning, Sift has a great mission, great product, and expert executive team. We also have a known legacy of early innovation, building key partnerships, leading the charge in fraud management, and shaping solutions that are core to digital commerce.
But what really drew me to Sift was the integral role we hold for our customers. Unlike many B2B companies where solution churn risk is high and tech stacks are temporary, Sift is an essential component of customer experience, fraud operations, and strategic growth for every business we support. Our users see value across functions while revenue and reputations are kept secure, and trust that the investment they’ve made in Sift is one made in the growth of the business.
Good vs. Great in the Era of AI
I love working for a company that creates exceptional customer experiences, and one that faces fraud head on. There can be seasons to growth, but not to risk. Regardless of industry, size, MRR, or funding, every business that operates online is vulnerable to threat actors and an expanding number of tools built solely for fraud.
Good solutions to problems as ubiquitous as fraud usually address known gaps—issues surfaced through trial and a lot of error. They’re designed to respond and react when triggered, sometimes automatically, to do a job. Great solutions anticipate. They adapt. And in the thick of the AI transformation, it isn’t good enough to catch up to risk. Sift is fighting fire with fire, meeting sophisticated, AI-enabled attacks with advanced AI tooling rooted in identity-level insights. The data enthusiast in me is genuinely excited to be part of a team using advanced AI/ML to not only identify and stop fraud, but deeply understand every facet of the risk landscape.
Clear Strategy, Broad Impact, Can’t Lose
Throughout my career, I’ve learned a great deal about the deep and lasting impact of fiscal decisions on how a business serves its clients, and the different risks associated with making those choices.
Sound financial management directly impacts when and how we pursue answers to fast-changing fraud tactics—as CFO, I’ll apply a data-centric approach that propels Sift’s growth forward, so we can continue to deliver exceptional value to our vast global network of risk professionals and partners. I’m looking very forward to working alongside our talented team to tackle market complexities throughout the digital economy, and be a part of Sift’s worthwhile goal to help everyone trust the internet.