Matt Lakajev 🚀’s Post

Your 1st message won't close a sale. Your 1st LinkedIn post isn't going viral. Your 1st newsletter won't have everyone subscribing. Your 1st product isn't going to skyrocket in the market. Does that mean you shouldn't be going for those firsts? Hell no! You can never get to the better ones if you don't have those firsts. --> Send that crappy DM. --> Post that cheesy copy. --> Create that newsletter anyway. --> Launch that 1st product for trials. And you'll see that: Sale happening. Posts going viral. Newsletter oversubscribed. Product skyrocketing like crazy. Put in those reps daily because that's the only way to make it happen. Don't tell me you can't make it because you failed once. Fail 100 times, and then come to me. Are you putting those reps daily or not? PS - Just wanted to go raw today. What do you guys think? PPS - Enjoy that shining vibe and let that sunshine fulfill your weekend! 😍

How I hit 8000 followers in 11 months. (The journey from 2k → 8k was tough!) I'd be a liar if I declared that there was a strategy behind this: - random topics - not being consistent - not engaging enough To be honest I'm not even sure how this happened... I started posting because I was sick of receiving bad cold emails 🤢 Then I realized my content helps people grow and get more replies. I want to thank everyone who supports me & reads my content. You can expect more experiments, observations and tips 🚀 My favorite topics include: 1. Cold emailing 2. Outbound sales 3. Prospecting methods Building a personal brand here was one of the best decisions I've made. Thanks for being part of it folks! P.S. The picture was used as a follow-up during Christmas 🎅🏻

I can't see this as anything but a good thing. Marketing teams who are "freaking out" about it are deluding themselves. Marketing success has nothing to do with the number of subscribers, and everything to do with how many of them are actually engaging and buying. I could get 100k subscribers for you, but if thousands of them are dormant accounts, I'm doing you a disservice (and being dishonest.) No to vanity metrics. Big fat yes to engagement and meaningful conversions. #emailmarketing #vanitymetrics

Here’s how and why creating demand works: I’m not in the “buying mode” for a cold outreach solution. But I get pitched and bombarded with ads for this daily. ❌ They are just wasting their time and money. But even if I’m not in the “buying mode”. I follow some people here on LinkedIn who talk about this. Eg: Kévin Moënne-Loccoz from Lempire. His content is great. I learned a lot of new things about cold outreach from him. So if I would want to try cold emailing tomorrow. I would not even search for solutions. They are top of mind when it comes to this. So they can make like $708 ↳ $59 (minimum package) x 12 months (period) Without ads, aggressive selling, and so on. The question isn’t: “Is it working?”. The question is: “Are you making it work?”. P.S.: Name other creators that are 🔥 when it comes to creating demand.

A word about empty coffee cups: ----- → If you like memes, follow me Luke Matthews → Repost this post ♻️ PS I wasn't supposed to post today because I have lots of work to do, but like I couldn't resist, so I'm going to test something and not reply to a single one of you, but I just wanted to share the joy and like make a point this week. I'm a human trying to build a business and have fun while doing it. It's a lot of pressure trying to run an agency, post daily, and respond to as many people as possible. Most days, I spend around 8 hours on my own personal brand and 8 to 10 on my agency. (IF YOU READ THIS PART AND COMMENT WOO, I'll MEME U ON SUNDAY WHEN I RESPOND TO COMMENTS.) Why so many on personal Luke? Because I drive the leads. I drive referral money. I am my business. I also drive traffic to clients and like to support my clients with my own reach and exposure. This takes a lot of time and effort. So I know it's popular to hate on bigger accounts and critique them and get upset when I don't reply to your DMs, but I woke up today to 50 WhatsApp messages, more DMs on LinkedIn, 30 emails, and 15 Twitter DMs. It's a lot. PPS Isn't a big block of text really annoying? (I bet you struggled to find the easter egg in here.)