The AirAsia Media Playbook: Integrating Travel Experiences
About The Guest:
Mahek Shah is the Global Head of Media at Airasia (AirAsia Media & Airasia Ads).
Mahek is an integrated marketing and communications professional with rich digital marketing and product development experience. She started her career in advertising with successful stints at Ogilvy, IPG Mediabrands, Lion & Lion and Wavemaker before AirAsia.
Timestamps:
00:00 - 03:40 Cold Opening, Sponsor Message, Guest Intro
03:41 - 05:51 The Evolution of Marketing: A Marketer's Journey from Traditional to Digital
05.52 - 07:32 Shifting Skills for Modern Marketers: From Fragmented to Integrated Experts
07:33 - 09:52 A Two-Pronged Approach to Strategic Planning and Inventory Monetization
09:53 - 11:20 First-Party Data Monetization: Leveraging Brand Ecosystems for Partnerships
11:21 - 14:25 Redefining the Travel Experience: Building an Immersive End-to-End Ecosystem
14:26 - 18:34 The Insourcing Trend: Why Brands Are Bringing Marketing In-House
18:35 - 25:54 Redefining Agency Value: From Execution to Consultative Problem-Solving
25:55 - 30:47 AirAsia Move: Redefining Travel as a Seamless End-to-End Experience
30:48 - 36:45 Redefining Travel Marketing: Working with Endemic and Non-Endemic Brands
36:46 - 40:30 First-Party Data and Ad Tech: Building Seamless Customer Experiences
40:31 - 41:51 Marketing Campaigns that Inspired Mahek
41:52 - 43:00 Why Mahek Admires Amazon’s Business Model
43:01 - 44.53 Marketers who Inspired Mahek
44.54 - 47:26 Mahek Shah’s Book Recommendations
47:27 - 50:36 Dynamic Digital Out-of-Home: AirAsia's Campaign to sell 7 Million Tickets
50:38 - 53:30 Advice to a Marketing Student at University
Key takeaways from this conversation
Watch the full episode on YouTube
For Show Notes, visit https://contraminds.com
Connect with Mahek:
https://www.linkedin.com/in/maheks/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
This episode was made possible by the great folks at MovingWalls.
Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets.
Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites across the globe. In 2017, APAC CIO Outlook listed us as one of the “10 Most Promising Digital Technology Solutions Providers”. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally.
Visit www.movingwalls.com to learn more.