How to talk to leads! 🙋♀️
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Prospect calls can feel scary.
Like you have to convince people to buy from you.
Let me walk through a different way of selling strategy.
Prospect:
I want to grow our brand.
Where should I start?
(He looked at me, eyes filled with hope)
Me:
It depends on where you want to go. What are your brand goals?
Prospect:
I don't know, we just need more customers.
Me:
Okay, I see. So who are your ideal customers today, and how is your brand awareness within that group?
Prospect:
We don't measure that.
But we want to reach as many people as possible.
(He's feeling more hesitant now, twisting a bit in his seat)
Me:
Okay, So how do you position your brand relative to your competitors?
Prospect:
Eh... I don't know that...
(I can see now that he gets it. He doesn't have the answers, and he knows he needs my help.)
Me:
Don't worry, I can help you with that.
The process is called Brand Strategy, and it will help us get clarity on how to position your brand to help grow your business.
By leading with questions you'll guide prospects into realising their need for strategy.
That way you'll never have to convince anyone of your services.
Thoughts ??
#freelancing #brandstrategy #freelancebusiness #marketingstrategy
Social Media Growth & Monetization Expert | Transforming Engagement into Revenue
1yLet's be real, everyone needs a personal brand these days 😁