In an age of transparency and connectivity, trust has never been more important. Don Peppers & Martha Rogers in their book “Extreme Trust” talk about the importance of “trustability”. They argue that to succeed in a more transparent and "hyperinteractive" world you need to: 🔑 Do things right (be competent and focus on experiences as well as performance) 💡 Do the right things (align your interests with those of your customers and link short-term actions to long-term value) 📢 Be proactive (“not knowing and not doing is not competent”). In essence, they argue that trustability comes down to 2 dimensions: ✔ Good intentions (honesty and alignment of interests) ✔ Competence (proficiency and capability). One of my favourite sections is on “the social role of empathy” which they argue is the reason why trustability is the “primary structural issue facing board rooms”. Written about customer experience (CX), it’s a useful framework for employee experience (EX) leadership and HR too. The figure shown here comes from a bog by ttec, which you can find at: https://buff.ly/48NrKzz You can find the book here: https://buff.ly/3tzUKui #Trust #Leadership #EmployeeExperience #Execution #CX #Empathy #HR #EmployeeEngagement #BehavioralScience #PsychologicalSafety
We can “prove” competence. “Good intentions” can be only “perceived” Nick, right? How Can we prove we have them otherwise? I was wondering whether the best way to achieve this is to shape perceptions on that.
Brilliant Nick Lynn Hope you have a great day Mission critical topic
Sounds similar to the Stereotypical Content Model
Absolutely, Nick. I appreciate that this graphic breaks trust down into the two main categories of 'competence' and 'good intention.' Employees have to genuinely believe that you're good at your job, but they also have to believe that you have their backs.
Understand what I need + transparent about what you’re going to do + do what you say you will + with skill and impact to solve the problem = TRUST! Then, I’ll come back to you again 😊 Sounds simple, yet so often much more complex. Great food for thought, thanks Nick Lynn
Love this and I stick to “do the right things right”
Hmmm we keep talking about empathy but still the C-Suite is afraid they will be viewed as weak if they are empathetic per all the surveys everywhere Nick…. This has to change
Trust, competence, and empathy are key. "Extreme Trust" offers insights for success in our transparent world. Valuable lessons for all sectors
Great model Nick Lynn thank you for the share. I'd add that trust is also born from consistency with good intention and competence.
Business Planter | Fixer
6moTrustability is the foundation of success in today's transparent and hyper-interactive world. Solidifying good intentions and competency are essential for building lasting relationships both with customers and employees. A must-read book to enhance leadership and HR practices. #Trust #Leadership #EX #HR