How your prospects and customers have been educated to be happy buying on social, and why your sales people and employees need to be there to
🏚 When we bought our house 9 years ago the estate agent (Realtor) told me I didn’t understand the market, nobody used social media to look for houses
🏘 9 years later, this research (link in first comment) shows that 100% of buyers find their house online
💰 Now if you're happy buying a $1 million (or less) house online, you will be happy buying a $1 million (or less) product or service online
🛒 What happens in B2C (business to consumer), migrates to B2B (business to business)
👩🏫 As consumers, we have now been educated to be happy buying online, we all do it
💵 In fact, we have been educated to spend, what will often be the biggest purchase of our lives, our house, online
👩 Which is why we know that your prospects, your customers, your employees, your future employees, your investors, you future investors are on social
❌ If you are not AND more importantly are seen as “interesting” to these people, you have fallen behind
👻 If you are not in their networks you are invisible to them
💻 And we are not going back, this comfortability with being online, just gets more and more, day after day
🚀 If you want to know more about how social selling out performs other types of selling, read the article for the facts!
#Socialselling #sales #salesleadership #leadership #marketing
Digital Commercial Strategist - Developing people and organisation to become leaders in their sectors - TedX Speaker - Keynote speaker, event host/compere/moderator - Artist
2yIt’s ok not to understand social selling right now, just don’t be in the same position in January....