ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2
3
4
5
6
TypeExplanation
7
[Please Select]Not yet selected
8
Pillar PageA pillar page covers all aspects of a topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page. A keyword tagged with pillar page will be the primary topic and the focus of a page on the website. Pillar pages should be awareness or consideration stage content.
9
Cluster PageA cluster topic page for the pillar focuses on providing more detail for a specific long-tail keyword related to the main topic. Will normally be associated with a blog article.
10
Target PageNormally a keyword / phrase linked to a product or service page. e.g. nike trainers or seo services. Target pages are decision stage content pieces.
11
Track & MonitorA keyword / phrase that is not the main focus of a page, but could still rank due to semantic relationships.
12
IgnoreA keyword / phrase that has been reviewed but is not recommended to be optimised for due to; lack of search volume, too competitive, not profitable, etc
13
14
Keyword Type
15
[Please Select]Not yet selected
16
AwarenessPart of the buyer's journey where the buyer realises they have a problem. This keyword / phrase relates to this part of the buyer's journey.
17
ConsiderationPart of the buyer's journey where the buyer defines their problem and researches options to solve it. This keyword / phrase relates to this part of the buyer's journey.
18
DecisionPart of the buyer's journey where the buyer chooses a solution. This keyword / phrase relates to this part of the buyer's journey.
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100