What is social selling and what it isn't? There is a lot of confusion in the market about what is social selling People claiming they are social selling, when they are not People spamming and thinking they are social selling People are posting and hoping and thinking they are social selling People think that "digital hope" will some how bring them riches People messing about on social in the name of social selling when they are just messing about on social Remember if you are social selling ask yourself two questions How many leads / meetings have I got from my actions on social? How much revenue have I generated from my actions on social? You can, of course, post what you like But if you are social selling you will have a strategy and a methodology And be able to answer the two questions above Every keystroke you make on social can be attributed to #revenue and #ebitda So what is #socialselling and what is playing about on social? At the end of this article are links to other blogs that can help you in your #digitalselling evolution If you are interested in #digitalbusiness then don't forget to follow #digitalorganization which is where the DLA ignite team share their insight on strategic #socialmedia from around the world #salesenablement #salesenablement #revops #prospecting #strategy
Great reminder to be strategic and focus on the outcomes you're trying to achieve Timothy
Leaders should be asking the right questions, examining all the data and keeping abreast of best practise.
Excellent !
Growth Operating Partner | Maximising ROI for high growth PE and VC invested entities | Sales Transformation Specialist
3yGreat piece Timothy (Tim) Hughes 提姆·休斯 and some really salient reminders here!