The — pony designed Kafee Kapslen’s highly caffeinated coffee thoughtfully branded as “Dynamite Coffee.” In line with the product’s name is a sleeve of capsules mimicking a stick of dynamite. The red color palette paired with bold typography instantly showcases the strength of the beverage without any further investigation making this packaging both simple and effective.
I was approached by a Kaffe Kapslen who had some coffee capsules with an extremely high caffeine content. They gave me free hands and one of the concepts that I came up with was Dynamite Coffee. Therefore, I designed a simple expression with at customized and distorted logotype in order to communicate the USP of the product in a simple and powerful way that also resonates with the shape of the packaging.
