How marketers must manage the changing dynamics of measurement In this ever changing world, business has to change to keep up That means we need to make sure our governance and measures keep up and change as the business changes In this blog, I argue that #marketing need to be front and centre of these digital changes And with it how marketing and business is measured Marketing have the opportunity to be the bellwether and provide the business with the foresight Thus allow the business to make the changes and investments based on what is really happening in the market Rather than allow the business to rely on the "hopes and dreams" from with a #CRM At the end of this article is links to other blogs that will help In addition, if you are interested in #digitalbusiness then follow #digitalorganization which is where the global DLA ignite team share their expertise #socialselling #advertisingandmarketing #leadership #revops #salesenablement
The ad impressions got me.... ‘Greater Than Zero Pixels And Greater Than Zero Seconds’. Hardly a solid metric to build upon 🤦♂️
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2yTimothy (Tim) Hughes 提姆·休斯 this article is valuable for anyone and/or any organization that is interested in winning new business and keeping current clients.