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When buying a wedding dress online, a plethora of reputable retailers and esteemed direct-to-consumer brands offer a range of stunning options. It may not be the romanticized experience you had imagined, and scouring the depths of the internet and the sheer number of options can be overwhelming. However, online platforms provide a convenient and curated shopping experience from luxury fashion destinations to emerging designers.
It’s fair to feel uneasy about online shopping for such a significant item—it’s far from the cinematic scenario of trying on dress after dress to reactions and rounds of applause from close family and friends. There are potential concerns of size and fit, material, and the quality of craftsmanship, which are more challenging to discern online and in person. Yet, online platforms offer numerous benefits for more pragmatic brides and savvy modern shoppers, like a well-curated assortment of breathtaking dresses suited to all aesthetics and size ranges, including plus-size options, catering to diverse body types and ensuring that every bride can find a dress that makes her feel beautiful and confident. This makes finding the perfect dress that aligns with your personal style and individuality all the more exhilarating while offering more options and designers than a local in-person salon may offer, particularly if you cannot shop in a city with numerous stores.
As for online fit woes, it’s important to take accurate measurements and consult size guides when purchasing a wedding dress online. But most online retailers provide detailed instructions on measuring yourself correctly, ensuring a better fit, and minimizing the need for alterations. Some online retailers also offer virtual consultations and online styling services. This personalized assistance can help brides navigate the options, receive expert advice, and make informed decisions about their wedding dress.
Additionally, online wedding dress shopping comes with the convenience of trying on dresses in your own home with access to your entire wardrobe for styling and accessorizing. It also allows shoppers to easily return what doesn’t work, unlike bespoke creations that may tantalize during an in-person shopping experience with couturiers and bridal salons. One of the most incredible benefits is how online wedding dress shopping allows for fast shipping, eliminating time constraint concerns that often come with traditional in-person dress shopping, which can take weeks or even months. Plus, online platforms make setting a budget and exploring various price points easy—brides can efficiently explore more options than ever within specific price points without feeling pressured or as if they’re compromising on vision.
As you embark on your online wedding dress shopping journey, the extensive offerings from retailers like Net-A-Porter, Matches, Mytheresa, Moda Operandi, Saks Fifth Avenue, and Nordstrom are an excellent starting point. You’ll discover a range of distinctive creations from an expansive pool of designers from Oscar de la Renta and Stella McCartney to Retrofête and 16ARLINGTON, including simple minimalist gowns, traditional long-sleeve wedding dresses, and impeccable courthouse wedding attire. You’re sure to discover your perfect ceremony gown but also bridal outfits and accessories for every event leading up to and after your wedding, including party dresses, bridal shoes, wedding veils, getting-ready pajamas, and honeymoon attire, from labels like Mach & Mach, Amina Muaddi, Jimmy Choo, and more.
There’s also the dedicated online bridal destination, Over The Moon, carrying prominent wedding labels like Halfpenny London, Frances Miranda, Alexandra Grecco, and Houghton by Katherine Polk and directional designers like Emilia Wickstead, Brock Collection, and Rosie Assoulin. Here, you’ll find your entire bridal wardrobe, from the perfect bridal shower and rehearsal dinner look to utterly gorgeous adornment for your walk down the aisle and more, including the loveliest attire for your wedding party and guests.
In addition to multi-brand retailers, consider the distinctive creations from direct-to-consumer brands like Carolina Herrera, Erdem, Markarian, Danielle Frankel, Khaite, Self-Portrait, Staud, Rixo, Weiderhoeft, Amsale, and more. Each with a discerning viewpoint, you’ll discover a world of innovative designs when exploring these labels. Carolina Herrera offers timeless elegance with a modern twist, while Danielle Frankel captivates with her contemporary and unconventional techniques. Rixo offers vintage-inspired pieces, while Self-Portrait combines femininity with an edgy sensibility. Each brand brings its unique perspective and aesthetic, providing options catering to various styles and preferences to ensure your online search for the perfect wedding dress is exhilarating and successful.
Without further ado, discover 33 of the best destinations to buy a wedding dress online, plus accessories and attire for every bridal event.
Danielle Frankel
Danielle Frankel has been a rising star in the bridal fashion industry, offering an irreverent and unconventional approach to wedding attire, catering to brides who seek a unique and fashion-forward aesthetic. Contemporary and avant-garde designs have become a brand signature, redefining traditional notions of bridal fashion. Her collection features innovative silhouettes, unexpected fabric combinations, and intricate detailing that push the boundaries of bridal design, whether you shop from her site directly via retailers like Saks Fifth Avenue, Net-A-Porter, Mytheresa, and Over The Moon. Each piece reflects the brand’s unique approach to craftsmanship and artistic expression, from sleek tailored jumpsuits to sculptural gowns with architectural elements. Danielle Frankel’s bridal offerings are perfect for the bride who wants to make a bold and fashion-conscious statement on her wedding day, embracing creativity and celebrating her personal style in a truly unforgettable way.
Carolina Herrera
Renowned luxury label Carolina Herrera is synonymous with bridal offerings that exude timeless elegance with a modern twist. Exquisite craftsmanship and attention to detail are hallmarks of the label’s white dresses and wedding gowns, from classic silhouettes to minimalist designs. Whether it’s a draped gown, a sleek midi silhouette, or a romantic bow-adorned creation, this bridal collection infuses impeccable tailoring, luxurious fabrics, and exquisite embellishments into every design, resulting in wedding looks that capture the essence of romance and celebrate the individuality of every bride.
Oscar de la Renta
Oscar de la Renta is renowned for exquisite bridal designs embodying elegance and sophistication. Offerings showcase meticulous craftsmanship and attention to detail, resulting in breathtaking ceremony gowns and bridal event dresses that epitomize luxury and grace. From voluminous ballgowns to sleek column silhouettes and romantic midi and mini dresses with delicate details, Oscar de la Renta caters to a range of bridal styles, harmoniously blending traditional elements and contemporary aesthetics.
Erdem
Erdem’s aptitude for intricately romantic designs and mastery of floral prints and luxurious fabrics translates to breathtaking bridal attire. From ethereal lace gowns, some with cascading ruffles, to delicate silk organza dresses adorned with intricate embroidery, each piece in this collection celebrates femininity and grace, making a lasting impression. With romantic allure and impeccable design, Erdem’s bridal creations are perfect for the bride seeking a truly enchanting and sophisticated look on her wedding day.
Markarian
Markarian, a luxury fashion brand founded by designer Alexandra O’Neill, offers enchanting and romantic bridal offerings that capture the essence of modern elegance—perfect for the bride seeking a gown that exudes grace, charm, and a touch of magic. Exquisite craftsmanship and attention to detail are core pillars of the collection, delivering ethereal gowns infused with a sense of whimsy and sophistication. From delicate lace details to sculptural silhouettes and intricate appliqués, each design reflects a timeless and romantic aesthetic. Markarian’s bridal offerings celebrate femininity and individuality with dresses that embrace both classic and contemporary elements. Whether it’s a dreamy ball gown or a sleek, modern silhouette, each piece is crafted with utmost care and precision, ensuring that every bride feels like a true vision on her special day. Shop made-to-order gowns from the brand’s site directly, or cocktail and party dresses at retailers like Saks Fifth Avenue, Moda Operandi, Net-A-Porter, and Over The Moon.
Khaite
Khaite’s sophisticated designs, from her ready-to-wear collection to her bridal capsule pieces available at Net-A-Porter, evoke simplicity, versatility, and enduring beauty—a particular brand of elegance with a contemporary twist that resonates with modern brides. This refined luxury label always emphasizes the small details, showcasing exquisite craftsmanship, meticulous tailoring, and exquisite draping through its dresses, separates, and suiting. Whether it’s a sleek and sophisticated gown, crystal-adorned midi, or a modern jumpsuit, Khaite’s designs feature clean lines, minimalist silhouettes, and luxurious fabrics, creating a sense of understated glamour—an impeccable choice for the bride who seeks a refined and effortlessly chic aesthetic.
Rodarte
After years of designing custom wedding looks, Rodarte has launched its first official bridal collection via Amazon Luxury Stores, consisting of feminine silhouettes designed to meet the style preferences of today’s modern bride. Each luxurious dress in the collection is crafted of fine materials like silk charmeuse, lace, and tulle. Whimsical and elegant touches set this bridal collection apart, from gathered ruffles and bias cuts to tiered layers and beautiful hand-molded silk flowers, resulting in remarkable pieces perfect for any wedding celebration.
Monique Lhuillier
Monique Lhuillier is synonymous with luxury bridal fashion, known for her enchanting designs that capture the essence of romance and femininity. Her collections offer a range for every taste and bridal event, from ethereal ball gowns with cascading layers of tulle to fluid and draped silhouettes and dresses with whimsical elements like feather trim or shimmering tiers. With impeccable fit and attention to the female form, Monique Lhuillier’s bridal designs radiate sophistication and polish, making them an idyllic choice for brides on more than their special day but the events surrounding it.
Alex Perry
Alex Perry is celebrated for his minimal, glamorous, and sculptural designs, which include a captivating range of bridal attire exuding sophistication and opulence. The collection showcases figure-flattering cuts, impeccable tailoring, and intricate detailing to create a sense of timeless elegance and romanticism. From breathtaking ball gowns to sleek and modern sheath dresses, Alex Perry’s bridal offerings cater to the bride with an impeccable sense of style and desire for a quietly directional moment—what better occasion than her wedding day for such an unforgettable look? Shop the label at retailers like Mytherea, Moda Operandi, Bergdorf Goodman, Net-A-Porter, and FRWD, or enquire directly about styles on the brand’s bridal page.
Self-Portrait
Self-Portrait, celebrated for its contemporary yet feminine designs, presents a stunning bridal collection that captures the essence of modern romance. The label, known for its intricate lacework, delicate detailing, and innovative silhouettes, offers a refreshing and fashion-forward approach to wedding attire, from ethereal gowns to midis, minis, and sets. This line caters to the bride who seeks a unique and statement-making look, including civil ceremony-worthy silhouettes and a range of bridal event options that combine romance and a hint of edginess. Whether it’s a whimsical midi dress with a tiered skirt or a jewel-encrusted, bustier-style mini, Self-Portrait’s bridal offerings make a statement while showcasing a bride’s personality to the fullest.
Christopher John Rogers
In an exclusive capsule for Net-A-Porter, Christopher John Rogers brings a fresh and innovative approach to bridal fashion. Known for his bold architectural silhouettes, figure-enhancing details, and whimsical sense of material, the young designer offers bridal designs that are both unconventional, dramatic, and breathtaking. From voluminous ball gowns to skirt sets to sleek corset-and-trouser combos, luminous suiting, and high-shine party dresses, the capsule celebrates individuality and self-expression with a sense of playfulness and drama incorporated into each piece—perfect for the bride who wants to push boundaries with a fashion-forward statement on her wedding day.
ROTATE Birger Christensen
Covetable and glamorous party wear is Copenhagen-based ROTATE Birger Christensen’s signature. The brand’s bridal offerings showcase a unique blend of modernity and femininity, offering a fresh and fashion-forward perspective to bridal attire. The collection features an array of statement dresses and separates designed to make a lasting impression at any bridal event, be it the engagement party, ceremony, or after-party. From sleek and minimalist silhouettes to voluminous shapes and playful details, each piece exudes confidence and individuality for diverse tastes and personalities.
Rixo
Beloved British brand, Rixo, is celebrated for its vintage-inspired designs, which extend to a bridal collection boasting the essence of bohemian romance and free-spirited charm. The range of ethereal and whimsical dresses, from dreamy maxi dresses with billowing sleeves to charming tea-length designs with retro-inspired prints, blend nostalgic elements with modern flair as delicate lace, intricate embroidery, and flowing silhouettes exude an air of effortless beauty. With their fusion of vintage aesthetics and contemporary sensibilities, Rixo’s bridal offerings provide a captivating and romantic choice for brides seeking a bohemian and effortlessly chic look on their special day.
Staud
Staud’s playfully contemporary designs recently include a thoughtfully curated bridal collection exuding modern sophistication. With a focus on clean lines, elevated fabrics, and refined silhouettes, Staud’s bridal wears offer a fresh and effortless approach to wedding attire. Whether it’s a minimalist slip dress for an intimate ceremony or a statement-making two-piece ensemble for a modern reception, each piece embodies a sense of lightheartedness while maintaining a timeless appeal. Offerings extend into accessories, including bags, shoes, and a veil. Plus, festive guest attire in bright colors and vivid prints.
Wiederhoeft
Wiederhoeft’s artistic and avant-garde approach brings a unique and imaginative perspective to bridal wear. The label pushes boundaries with its offerings by creating exquisite pieces that blend directional fashion with bridal elegance. Each design is a work of art featuring intricate craftsmanship, details, and unexpected elements that make a bold statement, from dramatic silhouettes and architectural shapes to elaborate embellishments and luxurious fabrics. As a celebration of individuality and self-expression, dresses and separates from this collection bring a fresh and daring perspective to the world of wedding fashion, resulting in a bold and captivating bridal moment.
Amsale
Amsale is a bridal line by Ethiopian-American fashion designer, Amsale Aberra, featuring timeless and sophisticated bridal offerings. With a focus on clean lines, understated elegance, and impeccable tailoring, Amsale’s bridal collection epitomizes modern simplicity and refined luxury. Gowns are crafted with exquisite fabrics, delicate details, and elegant silhouettes that celebrate a bride’s natural beauty. From sleek and minimalist designs to romantic lace and ethereal tulle creations, Amsale offers a range of styles to suit different tastes and preferences—including a Little White Dress edit for various bridal events—ensuring spectacular bridal moments. The label also caters to wedding parties and guests with equally striking gowns and dresses for any dress code or venue.
A.L.C.
A.L.C., known for its contemporary and effortlessly cool designs, extends its aesthetic to bridal fashion with gowns, dresses, and sleek separates. This assortment caters to brides seeking a unique and daring wedding look by combining modern sophistication, glamour, and relaxed elegance. Discover a range of stylish options, from sleek jumpsuits and tailored suiting to minimalist cocktail dresses and elegant gowns detailed with signature style codes like starburst pleating, cutouts, and draping. Each design incorporates luxurious fabrics, thoughtful details, and clean lines that create a sense of effortless beauty. And with a focus on versatility, every piece can be easily styled and personalized with striking accessories, resulting in a truly distinctive bridal look.
Cecilie Bahnsen
Cecilie Bahnsen brings her contemporary and whimsical approach to fashion into the bridal realm. Known for her signature voluminous silhouettes, delicate fabrics, and intricate detailing, the designer’s bridal offerings exude modern femininity with a touch of playfulness for a unique and refreshing take on wedding attire. From flowing gowns with sculptural details to shorter dresses perfect for wedding-related events or intimate ceremonies, romantic elements like frothy tulle layers, intricate floral embroideries, and delicate lace accents create ethereal and dreamlike looks.
Molly Goddard
Molly Goddard, known for her whimsical and dreamy designs, brings her signature aesthetic to the realm of bridal wear with an ethereal and effortlessly charming collection of dresses, veils, and more. Expect voluminous tulle skirts, delicate ruffles, and soft pastel hues, creating a sense of fairy-tale enchantment, playfulness, and femininity. Details like intricate hand embroidery and exquisite craftsmanship add to the allure of Goddard’s bridal pieces, whether it’s a full-skirted princess gown, modern tea-length dress, or trailing veil. With her attention to detail and mastery of creating elegant and comfortable garments, Goddard’s bridal offerings are perfect for the bride who wants to evoke a sense of magical charm on her special day.
Christopher Kane
Renowned for his avant-garde approach to fashion, Christopher Kane brings his unique and artistic vision to the world of bridal with a collection that challenges traditional notions and pushes boundaries. These bridal offerings blend modernity with a hint of rebellion, resulting in edgy and captivating designs for the modern bride who dares to be different. With unexpected details, unconventional fabrics, and bold embellishments, his gowns are a testament to his fearless creativity, from sleek and minimalist silhouettes to intricate lacework and daring cutouts. Perfect for the bride who wants to make a statement and break away from tradition, Kane’s designs embody individuality and empower brides to express their unique style on their wedding day.
Mach & Mach
If glamorous and statement-making bridal attire and accessories are what you seek, look no further than Mach & Mach. The brand’s designs cater to brides craving a touch of opulence via sparkling embellishments and intricate rhinestone work, including their notable glass-sipper-style stilettos, dazzling party bags, and minimalist attire with glimmering touches. Their range fuses classic elegance and contemporary flair, with options for bachelorette and after-party celebrations, civil ceremonies, rehearsal dinners, and spectacular ceremony moments.
Reformation
Reformation, known for its sustainable and eco-friendly approach to fashion, expands its ethos to its bridal, presenting a collection of effortlessly stylish and environmentally conscious wedding attire, including an extended size range. The line combines modern sophistication with bohemian charm, from sleek and minimalist silhouettes to romantic lace details and feminine ruffles, both in gowns and bridal attire suitable for parties and bridal showers. Reformation emphasizes sustainability by using eco-friendly fabrics and implementing ethical manufacturing practices. The result is an inclusive collection that perfectly marries style and environmental respect—a must for the bride seeking wedding attire to align with her values and aesthetics. Shop the brand directly or via retailers like Net-A-Porter, Saks Fifth Avenue, and Nordstrom, including wedding party and guest options.
Hill House Home
At the core of Hill House Home is a robust assortment of feminine Nap Dresses, which fans of the brand started incorporating into their wedding wardrobes before The Bridal Capsule officially launched. In signature form, offerings include a range of whimsical and romantic designs, from dreamy dusters and matching sets to collector’s edition dresses in finer materials like lace and tulle. Details like ruffles, bows, and floral embellishments remain mainstays whether you’re seeking a piece for your bridal shower, rehearsal dinner, or getting-ready moments.
Net-A-Porter
Net-A-Porter is a renowned online luxury retailer showcasing an extensive selection of bridal dresses and accessories from established and emerging designers. Their curated assortment features sophisticated designs from Carolina Herrera, timeless elegance from Galvan, and modern chic from Jacquemus. With a focus on directional pieces, fine craftsmanship, exquisite details, and a robust edit of exclusive designs from Khaite to Christopher John Rogers, you can browse the retailer’s discerning offerings and find everything from a wedding dress to your entire bridal wardrobe that corresponds to your style.
Matches
Matches is another luxury fashion retailer known for its carefully curated selection of designer pieces, including a particularly strong edit of London-based designers. They feature a range of wedding dresses, bridal attire, and accessories from brands like Emilia Wickstead, Roksanda, Taller Marmo, and 16ARLINGTON, including exclusive designs. These brands provide unique and stylish options for brides seeking a fashion-forward approach to their wedding attire.
Mytheresa
Mytheresa is another premier luxury fashion retailer with a carefully curated bridal collection exuding modern sensibility, perfect for brides looking for unique gowns and bridal wardrobing. Their range includes ceremony dresses from prestigious brands like Vivienne Westwood, Danielle Frankel, Costarellos, and Safiyaa, making the online shop a destination for bridal wares from renowned fashion houses. Additional offerings include festive party attire from brands like Rotate Birger Christensen and Magda Butrym and whimsical and vintage-inspired designs from Self-Portrait and Rixo, catering to brides seeking stylish options for engagement parties, bridal showers, and rehearsal dinners, expanding the scope beyond traditional wedding dresses.
Saks Fifth Avenue
Saks Fifth Avenue is a well-known luxury department store that provides a comprehensive range of designer fashion. Their bridal collection includes wedding dresses, bridal separates, and accessories from coveted designers like Danielle Frankel, Markarian, Norma Kamali, Jason Wu, and more, ensuring brides can access an elevated and modern assortment for any and all wedding events.
Moda Operandi
For a touch of exclusivity and the opportunity to pre-order directly from designers, Moda Operandi is the ideal online destination. With their trunk show model, the retailer allows you to secure upcoming designs from coveted labels (including pieces straight from the runway), like Area, The Row, Altuzzara, Giambattista Valli, Mara Hoffman, Coperni, Monique Lhuillier, Ludovic De Saint Sernin, and so many more. This unique shopping experience ensures you can find cutting-edge designs, making your wedding dress truly one-of-a-kind.
Nordstrom
Nordstrom is a leading fashion retailer that offers a mix of high-end and contemporary brands, including a dedicated wedding shop where brides can discover wedding dresses and accessories from labels like Valentino and Tom Ford to Zimmermann and Simkhai. With Nordstrom’s reputation for exceptional customer service and its inclusive range of sizes, you can enjoy a seamless shopping experience while exploring its diverse wedding dress options.
Shopbop
Shopbop is a leading online fashion destination that offers a diverse and stylish range of bridal options for the modern bride. With their carefully curated collection, Shopbop caters to trendsetting brides seeking contemporary and fashion-forward designs. From It labels such as A.L.C., Aje, Mara Hoffman, Loeffler Randall, Jennifer Behr, Needle & Thread, Mach & Mach, and more, Shopbop provides a wide selection of wedding dresses that range from romantic and ethereal to sleek and minimalist. In addition to wedding gowns, Shopbop also offers a variety of bridal accessories, including shoes, headpieces, and fine jewelry, allowing brides to complete their bridal look in one convenient place.
Over The Moon
Over The Moon, founded by former Vogue staffer Alexandra Macon, is a dedicated online bridal destination that offers a beautiful selection of wedding attire and accessories for the modern bride, with styling services that flawlessly executive sartorial visions for weddings, destinations, and venues of all kinds. Focusing on prominent wedding labels and directional designers, Over The Moon curates thoughtful bridal wardrobes that cater to every aspect of a bride’s journey. From the perfect bridal shower and rehearsal dinner looks to exquisite accessories for walking down the aisle, Over The Moon provides a comprehensive range of options. Whether you’re seeking the timeless elegance of Halfpenny London, the ethereal designs of Frances Miranda, the contemporary styles of Alexandra Grecco, or the innovative creations of Houghton by Katherine Polk, Over The Moon has it all. Additionally, the destination offers stunning attire for the wedding party and guests, ensuring everyone involved in the celebration looks their absolute best. With its exceptional assortment and commitment to celebrating love and individuality, Over The Moon is a go-to destination for an elevated and stylish bridal experience.
The Outnet
The Outnet is a premier online fashion outlet that offers a wide selection of designer bridal wear at discounted prices. Their offerings feature a curated collection of exquisite wedding dresses, bridal gowns, and accessories from renowned luxury brands. From elegant and timeless designs to modern and contemporary styles, brides can explore classic white pieces and statement-making designs at prices that allow them to find their dream wedding ensemble without compromising quality or style.
The RealReal
The RealReal is a luxury consignment marketplace that offers a curated selection of pre-owned and vintage designer wedding dresses. With a focus on sustainability and quality, their bridal offerings feature exquisite dresses and gowns from renowned labels from Solace London to Viktor & Rolf. Each piece is carefully authenticated and inspected, allowing brides to find unique, high-quality dresses at accessible prices. From romantic lace designs to minimalist silhouettes and vintage-inspired styles, The RealReal caters to various preferences and budgets. Choosing a pre-owned wedding dress enables brides to embrace their individuality and embark upon a treasure hunt for exceptional gowns that blend style and sustainability.
