☀️ Nico Bortoluzzi’s Post

If a prospect tries to excessively haggle over pricing (and you foolishly onboard them anyway), start getting ready for: 👉 “It’s been one month already, why aren’t we in position 1?” 👉 “Finance missed the invoice, we’ll get it covered in the next billing cycle” 👉 “Can we get this delivered first thing tomorrow? (Sent at 18:43)” 🚫 Don’t say I haven’t warned you! #seotips

😮 Organic traffic has dropped: what do you do? Don't worry, I'm here to help you 👇 ✅ Identify the page(s) affected: to do this, head over to GSC and compare performance for the week after the drop VS the previous week. (or whichever period you can retrieve). ✅ On the "difference column" sort by ascending clicks. This will give you a list of the most affected pages in descending order. ✅ Now you have a list of affected pages: do they have anything in common? Are they part of the same category? Any pattern you can identify here will be helpful. ✅ Next step is to check the queries that each of those pages are ranking for. You can use many tools to do that, but I still prefer GSC. 📝 NOTE: Instead of checking each page manually, you can retrieve them in batches from G-Sheets using the Analytics for Sheets add-on. ✅ Now you can compare query drops: which queries were affected the most? Was it a ranking drop, a CTR change or anything else? Branded, generic or both? Again, any pattern here will also help. ✅ Don't forget to take a visual look at the site: has any of the affected pages changed? Did the dev team (or anyone on the client account) deploy some updates recently? If you can't see anything, you can still try WayBackMachine [archive(dot)org] and compare historical snapshots. 📝 NOTE: this can also be quickly done in G-Sheets, but that's for another post. ✅ Next step, use the URL testing tool within GSC: is any of the affected pages being flagged with errors or warnings? Are all pages still indexed? A problem here may require you to take a look at the technical side of things. ✅ Finally, has there been a major Google update? Or have you registered similar performance drops for competitors? (You can check this with SEMrush or equivalent tools). It is also worth hopping over to Google Trends to see if it's simply the case of a topic or query becoming less popular. Still haven't found an answer, or can't be bothered to go through the steps yourself? 👉 Send me a DM and I can help you out. 📩 #seotips #seo

Here's a #SEO secret 👇 Use it to boost organic rankings & traffic to your page of choice 🚀 Step 1: Plug your site into Majestic (or your link tool of choice) and download the backlink report. Step 2: Sort URL data by the number of referring domains. Step 3: Find pages with the most referring domains: add internal links from these pages and point them to the URL(s) you want to boost. Enjoy watching fast organic uplifts 💥 You can thank me later ✌️ #seotips --- If you work in any of the following: 👉 B2B 👉 Travel 👉 Luxury 👉 DTC/Retail Request a 𝐒𝐢𝐭𝐞 𝐒𝐜𝐚𝐧™ & let's start bringing in some ROI. (DM's open 🗨️)

✅ The Top 11 Tools I use for #SEO & couldn't do without 👇 1. Google Apps Script - Extreme automation of SEO tasks, drastically reducing the time needed for most common and tedious deliverables. 2. Search Console - In combination with Apps Scripts and/or Analytics for Sheets, still probably the most reliable FREE tool to leverage site data directly from Google. 3. ScreamingFrog - Powerful API's and crawling configuration: the best £199 you'll ever spend on crawling tools in any given year. 5. BigML - Use code-free machine learning to scale & predict all sorts of SEO tasks without knowing any coding language 🐍 6. Google Tag Manager - Fundamental for enhanced tracking (i.e. is a blog page driving an actual sale, or just a session?). 7. Detailed - incredible FREE extension to scrape PAA, On-Page elements & much more data to get hundreds of content ideas. 8. Keywords Everywhere - Powerful extension to quickly obtain a variety of keyword data. They also provide a cheap API you can leverage to build your own tools if you're into developing stuff. 9. Builtwith - Extension to immediately assess a website's CMS, hosting provider & a variety of other things. 10. Quick JavaScript Switcher - I use this extension to quickly disable JS on a page when testing for technical issues. 11. Google Trends - used in combination with keyword seasonality data, can provide additional data points & insights on what content to post and when. G-Trends also comes with an API that can help automate some of the process. 12. SEMrush - After the disgraceful down-spiral of Ahrefs' pricing model, I exclusively started using SEMrush: excellent for backlink analysis & assessing competitors. BONUS TOOL - The actual SERPs: people often ignore this one, but simply Googling a keyword will give us a wealth of data on search intent, the type of sites that are ranking at the top, and their strengths and weaknesses. (The first bit of my audits often involves including a few slides about these manual SERP checks). What are your favourite SEO tools? #seotips #seotools

Painful #seo truth 👇

✅ I created a 41-step 𝐒𝐄𝐎 𝐀𝐮𝐝𝐢𝐭 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 and made it available for you for FREE. 👉 I want you to steal it, make your site successful, and then send me a screenshot around the end of June showing me the 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐠𝐫𝐨𝐰𝐭𝐡 you were able to gain. 𝐖𝐡𝐨 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐟𝐨𝐫: ✔️ Marketing 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐬, 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 and Business 𝐎𝐰𝐧𝐞𝐫𝐬 that want to improve their site's foundation of technical & on-page SEO, and are serious about taking their SEO strategy (or investment) to the next level in the next 1-3 months. ✔️ Websites with an online presence and selling at 𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝/𝐨𝐫 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐥𝐞𝐯𝐞𝐥, with AT LEAST 30 URLs live (But stronger benefits from the checklist will show for sites with 100 indexed pages and above). ✔️ The site should be at the very least 90 days old, but ideally it's been online for 16 months or more. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐍𝐎𝐓: 🚫 This is not for content auditing 🚫 This is not for backlinks or SERP audits 🚫 This is not designed for local businesses or local #SEO To 𝐠𝐚𝐢𝐧 𝐚𝐜𝐜𝐞𝐬𝐬 to the checklist, please comment saying "seo is dead". I will then have someone review all comments and share access with you directly. See you on the other side 😎 #seoaudit #seochecklist

Use this dirty Search Console trick to brute-force Google limitations & find easy #seo quick wins 👇 It works every time 😎 Here it comes: Once in GSC, paste the following RegEx in the "query" filter and turn the toggle to "doesn't match regex". Make sure your regex follows the structure below: .*query1|query2|query3.* This Regular Expression will return every query NOT containing query1, query2 or query3. (𝑁𝑜𝑡𝑒 𝑡ℎ𝑎𝑡 𝑦𝑜𝑢'𝑙𝑙 𝑛𝑒𝑒𝑑 𝑡𝑜 𝑟𝑒𝑝𝑙𝑎𝑐𝑒 𝑡ℎ𝑒 𝑎𝑐𝑡𝑢𝑎𝑙 𝑞𝑢𝑒𝑟𝑖𝑒𝑠 𝑡ℎ𝑎𝑡 𝑦𝑜𝑢 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑒𝑥𝑐𝑙𝑢𝑑𝑒 𝑖𝑛 𝑡ℎ𝑒 𝑓𝑜𝑟𝑚𝑢𝑙𝑎 𝑎𝑏𝑜𝑣𝑒) If you rely on the normal "exclude" filter, GSC only allows to filter by 𝐨𝐧𝐞 𝐪𝐮𝐞𝐫𝐲 𝐚𝐭 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞. But sometimes you need to filter out branded terms, its permutations or irrelevant words from data to draw the best insights, and it simply isn't possible to achieve normally. 👍 This RegEx also works in reverse: If you toggle the RegEx filter to "matches regex", you will be able to filter data for specific queries (instead of excluding them from the results). This type of action also isn't possible with the normal GSC "include" filter. ✅ One good use case for this type of filtering is being able to find 𝐰𝐡𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐮𝐬𝐞𝐫𝐬 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 𝐬𝐢𝐭𝐞 for - Use the following matching RegEx: .*what|who|why|when|how.* Which will return all GSC "question queries" that are getting clicks and impressions. And you can use them to start tweaking URLs currently ranking in low page 1 and bring them up towards the top. How many URLs will you be able to optimise after reading this post? #seotips #seo --- 𝐹𝑖𝑛𝑎𝑙 𝑁𝑜𝑡𝑒: I live & breathe SEO every day, and inject this type of knowledge into my clients' sites daily. If you work in any of the following: 👉 e-commerce 👉 B2B 👉 Travel 👉 Luxury Request a 𝐒𝐢𝐭𝐞 𝐒𝐜𝐚𝐧™ & let's start bringing in some ROI. (DM's open 🗨️)

I wrote the following 𝗚𝗼𝗼𝗴𝗹𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 so you don't have to 👇 (Use them to find #content ideas and gaps that your site can fill) 👉 𝘀𝗶𝘁𝗲:𝗾𝘂𝗼𝗿𝗮(𝗱𝗼𝘁)𝗰𝗼𝗺 𝗶𝗻𝘁𝗲𝘅𝘁:[𝗶𝗻𝘀𝗲𝗿𝘁 𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝗼𝗿 𝘁𝗼𝗽𝗶𝗰] - Find content ideas on Quora. 👉 𝘀𝗶𝘁𝗲:𝗿𝗲𝗱𝗱𝗶𝘁(𝗱𝗼𝘁)𝗰𝗼𝗺 𝗶𝗻𝘁𝗲𝘅𝘁:[𝗶𝗻𝘀𝗲𝗿𝘁 𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝗼𝗿 𝘁𝗼𝗽𝗶𝗰] - Find content ideas on Reddit. 👉 𝘀𝗶𝘁𝗲:𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗴𝗮𝘁𝗲(𝗱𝗼𝘁)𝗻𝗲𝘁 𝗶𝗻𝘁𝗲𝘅𝘁:[𝗶𝗻𝘀𝗲𝗿𝘁 𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝗼𝗿 𝘁𝗼𝗽𝗶𝗰] - Find scientific papers & referenced content for specialised niches. NOTE: Don't forget to replace "(dot)" with an actual "." - I've had to write "dot" because LinkedIn would've included weird links within the post. 𝗨𝘀𝗲 𝘁𝗵𝗲𝘀𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 𝗳𝗼𝗿: ✔️ Retrieving indexed content about a specific topic on a specific platform or site. ✔️ Get deeper articles, questions, or threads for additional content ideas. How do you enhance your content strategy? #seo #seotips #serps P.S. I help businesses find unexplored trends and angles to incorporate into their content and SEO strategies. (DM for a quote ✉️ )

Today I’m going to share a sneaky SEO secret (That Google doesn’t want you to know) It is a technique that needs to be actioned with caution, but still works extremely well in 2024. What am I talking about? ✔ Tiered Link Building In simple terms, tiered link building consists of creating multiple layers (or "tiers") of backlinks leading to your guest posts, which themselves link back to your main sites. The purpose of this multi-tiered approach is to strengthen the authority and influence of the primary backlinks that directly affect your website's ranking in SERPs. Let’s see this in action with an example: 👉 Jake writes a new blog post for his #ecommerce site. 👉 The post gets indexed, but Jake wants it on page 1 faster, so he builds 3 links to that blog. 📝 NOTE: these links to the main site are known as Tier 1 links. They usually consist of guest posts, niche edits or press releases (You can build those manually with regular outreach, or by using a tool like SERPzilla). 👉 Now Jake’s post has gained some positions, but the blog is still on page 2 of Google. 👉 Jake decides it’s time to go one extra step and build some Tier 2 links. Tier 2 links are directed towards your Tier 1 links rather than your main website. The purpose of Tier 2 links is to strengthen the authority and effectiveness of Tier 1 links by passing additional link juice and relevance through them to your primary site. These links are often grey-hat, coming from cheap PBNs, Web 2.0, forums and other parts of the web (If you don’t know what you’re doing, I highly recommend you test this stuff on a site you don’t care about first). 👉 A few things can happen at this point: After 4-5 weeks, the blog gets on to page 1 and Jake doesn’t need to do anything else. Rankings don’t move, so Jake builds Tier 3 links to the tier 2’s (You can virtually have as many tiers as you want, but I wouldn’t go beyond tier 3). Rankings move a little, but Jake decides to improve other on-page elements to get the blog higher in SERPs. ⚠ A few words of caution: Potential Google Penalties: Google may impose penalties on your site if it detects unnatural linking patterns or considers your link-building strategy to be manipulative. Quality Over Quantity: Focusing on the mass production of links without considering their relevance or quality can detrimentally affect your website's SEO. Use a tool like ICOPIFY or Serpzilla to find backlink opportunities, but don’t forget to do your own due diligence before selecting a guest site. Complexity in Management: Managing tiered link building can become intricate, especially as more tiers and links are added. Short-term vs Long-term: While tiered link building might provide short-term improvements in SEO, it could pose long-term risks to the health and rankings of your site if not conducted cautiously. - Found this useful? ♻️ Repost to help others. PS: I share #seotips like this daily; give me a follow if you want more of this content. 😎

How much should you pay for #SEO? This is a tricky question, because it is always context dependant. Let me address this with an example 👇 ✔️ If your boiler breaks at home, you will likely call a plumber and pay few hundred dollars for the fix. ✔️ If you want to build a house, then you'd probably get in touch with an architect, solicitors, surveyors and will spend few hundred thousand. ✔️ If you want to build a skyscraper and split the building into commercial and residential units to rent out to people and businesses, then you're probably going to need millions. Same with SEO: 👉 A pastry shop in rural Yorkshire may only need few hundred dollars of SEO per month. 👉 A SaaS #startup will likely need few thousands for content alone. 👉 A very established multinational company making millions in revenue every month will probably need tens or even hundreds of thousands of dollars worth of SEO. The best advice I can give: When receiving a SEO forecast, pitch or proposal, always try to get a break down of pricing in terms of VALUE that you will receive, which usually means one of these 3 things: ✅ Making money. ✅ Saving money. ✅ Saving time. #marketing #business #seotips