2021 Pharma Choice Self-Promotion Gold Winner Calcium

Calcium

Calcium Self-Promotion Campaign

Calcium’s long-running “Cowcium” campaign is bold, colorful, and highly engaging. It creates a consistently friendly brand voice and presence while also delivering relevant messaging around the agency’s core mission of “brand nourishment.” With the iconic Calcium cow (aka Nora Schmitt) as its visual centerpiece, the campaign has managed to stay lively and thought-provoking over a long period of time, which testifies to the strength and flexibility of the brand iconography as well as the power of the core “nourishment” idea.

Calcium Team Members:

Steven Michaelson, Founder & Chairman
Steve Hamburg, Managing Partner, Chief Strategy Officer
Mick Rogers, SVP, Creative Director, Art
Barbara Sweeney, SVP, Project Management & Production
Matt Bookbinder, VP, Associate Creative Director, Art
Cali Mangel, Engagement Supervisor
Mary Olson, Studio Manager

Ads

You May Also Like

2017 Pharma Choice Gold Self-Promotion

Concentric Health Experience Making Medicine Matter At Concentric, we live by the three C’s: ...

ELITE 2022 Philanthropic Hero Jason Menzo of Foundation Fighting Blindness

Jason Menzo President & Chief Operating Officer, Foundation Fighting Blindness Management Executive, RD Fund ...