SXSW 2021
Augmented Reality - Our Collective Time Machine
Description:
We're at the threshold of our next digital revolution, constructing a new layer of the World Wide Web. With tools and knowledge proliferating, we are pioneering the rapid development of our new reality.
With any new tech comes profound opportunity and congruent ethical responsibility. Previous AR scaling faced technical and accessibility challenges, but we’ll look at what's exponentially evolving, a roadmap of the years ahead.
We're writing the rules for an 'archive of everything', future, present and past. Metadata of our world around us.
What risks do we take? Are holograms the product of dystopian inevitability? Or a museum of self-preservation?
If we could build the world’s largest contextual library, what should we consider as our key priorities?
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Other Resources / Information
Takeaways
- Lessons we’ve learned from seismic shifts in technology and how that experience database can apply to the future of AR.
- How we'll achieve more unique, lasting breakthroughs with a diversity of thought, skills, and people.
- We’re gifted an immense power to create and envision a whole new world and play a significant role to create experiences, with humanity, empathy, etc.
Speakers
- Justin Durazzo, Director of Innovation, Droga5
Organizer
Laurie Parish, Senior Pr & Comms manager, Droga5
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