Success Advice
5 Content Marketing Ideas You Can Learn From Simone Biles
John Maxwell once said that “we live in a culture that rewards image- often over integrity. We promote people who appear to have their act together, and encourage others to do the same”. With this in mind, it makes sense that leaders might err on the side of caution when it comes to content marketing and PR by only sharing their achievements or highlight reel. However, one of the biggest lessons that we can glean from Simone Biles’ actions at the Olympics is that leadership does not require us to break ourselves in the name of perfection. Not only is it okay to be human, it’s okay not to be okay and show it!
This is important from a PR perspective, especially, because- contrary to the cultural beliefs alluded to by Maxwell, research shows that when leaders at the top of their game (like Biles) are transparent and vulnerable by “revealing that [they] aren’t perfect, it makes [them] more relatable” and therefore more likeable. This is known as the pratfall effect and is especially important in business because, as the old adage says, people will only do business with people that they know, like and trust.
Since PR (or Public Relations) is, by definition, action that leaders can take to promote “goodwill between [themselves] and the public, the community, employees, customers, etc,” the pratfall effect is clearly something that you will want to harness. So how can you do this?
1. Sharing a blooper reel
The antithesis of a highlight reel is a blooper reel. Within the entertainment industry, this usually takes the form of a series of out-takes which showcase the mistakes or mishaps that may have occurred while actors were filming a particular show or movie. You can incorporate this into your content marketing strategy by sharing behind the scenes footage of out-takes or mishaps that happened while shooting video or audio content, for example, on social media. You can also do this by describing a blooper within the captions of your social media posts and/or extending this idea to give more value to your target audience through blog posts, emails or writing articles for another platform.
2. Sharing your mistakes
They say “experience is the greatest teacher;” so another way to give your audience your blooper reel is to share some of the mistakes that you made in your journey to becoming the leader that you are today and how you overcame them. Not only does this allow you to use the pratfall effect to your advantage, it shows those coming up behind you what NOT to do- saving them time and heartache in the process. Not only is this a great way to promote the effectiveness of your strategy, service or product, it’s also a great way to show your audience that you understand their pain points because you were once them. This will also serve as inspirational and motivational content for them.
3. Sharing your limiting beliefs (past and present)
You can pull the curtain back even further on your mistakes by revealing the limiting beliefs or myths that you bought into leading up to them. You can then share what you did to move passed them. If these are things that you still struggle with, you can share content marketing posts about:
- What you are currently doing
- Progress reports
- The lessons that you have learned in your journey to overcoming them so far
You could also incorporate or repurpose your blooper reel content by turning them into a montage to show how overcoming your limiting beliefs led to your progressive improvement.
4. Sharing your struggles
Sometimes struggles are not internal, like limiting belief systems, they are external, like circumstances. Do you have circumstances outside of your control that you refused to let stop you in the past or are currently refusing to? Whether it’s single parenthood, a disability, racism, sexism, mental health issues or anything in between, share it! As they say, “representation matters”. Not only will such posts make you more relatable- they will help others see that if you can achieve despite them, they can do it too.
5. Sharing your disappointments
Speaking of external circumstances, sometimes your ability to fulfil your mission as leader is not just dependent on you- it’s dependent on others. Sometimes this means that things don’t always go the way that we want them to go. For example, experiencing setbacks in the form of no’s, delays or mishaps. These aspects of everyday life are also worth commenting on because- like sharing your struggles- it will not only humanise you but give your audience an insight into how you handle these situations and rise above them and, by default, how they can do it too.
It takes courage to take off your superhero cape and lay it aside publicly as a leader- especially with the constant pressure to be perfect. Even so, it’s important to remember that your blooper reel is just as valid as your highlight reel when it comes to building know, like and trust with your target audience through content marketing and PR. It is my hope that this article will help you to implement this within your current strategy.
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How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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