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For example, Marketo Engage enables companies with complicated customer journeys to target and engage with individuals and account-level audiences, an Adobe spokesperson explained.
Additionally, Adobe Experience Manager Managed Services empowers companies to create and deliver personalized content. And Adobe Sign streamlines digital self-service options and reduces any conflict.
The companies included in the initiative include Pfizer, Thermo Fisher Scientific, Walgreens, Mercy Health, Veeva, and Change Healthcare.
“The pandemic has forever altered how healthcare is delivered, which now includes high consumer expectations for timely and personalized care,” Anil Chakravarthy, executive vice president and general manager of digital experience business and worldwide field operations at Adobe, said in the announcement.
“Leveraging Adobe Experience Cloud, with privacy and security top of mind, healthcare can be delivered in real time at scale, with the individualized service that consumers expect today,” Chakravarthy continued.
Pfizer is currently using Adobe Experience Cloud to deepen engagement with physicians and connections with patients. The company is able to gain customer insights across digital interactions through Adobe Analytics as well.
On the other hand, Walgreens Boots Alliance, which is focused on delivering personalized, omnichannel experience to its 120 million global customers, is leveraging Adobe Analytics, Adobe Audience Manager, Adobe Target, and Adobe Campaign.
These platforms allow Walgreens to tailor every piece of the digital experience for non-pharmacy customers, including email, its website, and its mobile app.
Walgreens Boots Alliance increased its sales by 155 basis points in the last quarter by personalizing the customer experience, the announcement highlighted.
Thermo Fisher Scientific used Adobe Experience Manager to launch its COVID-19 webpages during the height of the pandemic. The webpage provides updates on COVID-19, clinical diagnostic kits for scientists, and information on the company’s research-based solutions.
“As a leading manufacturer of life sciences equipment, Thermo Fisher Scientific needed to get essential information and products during the pandemic to each of its distinct audiences, including researchers, scientists and healthcare professionals, quickly,” a spokesperson said in the announcement.
Mercy Health also partnered with Adobe to deliver a faster and more convenient healthcare experience for its customers.
Adobe Experience Manager delivers the latest web content to Mercy Health patients, which makes it easy to visit its website and access self-service information online. Virtual access for care and diagnosis was crucial for healthcare companies throughout the pandemic.
Change Healthcare also tapped Adobe Experience Manager to reinvent the way it sells software to its healthcare customers and to boost content management across its website.
These platforms simplify what are generally complex workflows that may require paper, faxes, and phone calls. This reduces time to purchase from months to days.
Finally, Adobe and its strategic partner, Veeva, the leader in cloud-based solutions for the life sciences industry, announced a major milestone.
New connections between Adobe Experience Manager and Veeva Vault PromoMats streamline the content lifecycle to boost customer’s digital strategies.
Other major healthcare companies, including Roche, Merck, GE Healthcare, Sanofi, Varian, Benefytt, Novozymes, and Bupa UK, also tap Adobe to advance processes throughout their companies as well.
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