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Digital Marketing course overview
Digital Marketing Training at HKRTrainings equips you with the essential skills and knowledge needed to thrive in the dynamic world of online marketing. Our comprehensive program covers a wide range of topics, ensuring a well-rounded understanding of digital marketing strategies and tactics.
Prerequisites
To apply for the Digital Marketing Certification Training, you need to either:
- Basic understanding on marketing, analytics and social media analytics
- Knowledge on content creation tools like Canva, Figma, etc.
- Basic understanding on web design, HTML and Css
Digital Marketing Course Content
Digital Marketing Course Module:
The Digital Marketing Course curriculum is designed and curated by the team of experts at HKR Trainings. It meets all the latest industry standards required for an expert digital marketer. To get more details, you can go through the below course modules.
- A brief introduction to marketing,
- Marketing tips and advantages.
- What is digital marketing and its types?
- Digital Vs. Traditional Marketing
- Brand Visibility, Traffic
- Conversions
- Visitor Engagement
- Ways to reduce bounce rate.
- How can websites help to earn online money?
- Blog Importance
- Google Adsense
- Affiliate marketing
- Earning money from Youtube
- Websites, Domain names and it's extensions
- Web Hosting
- How to select the best hosting services?
- Introduction to WordPress
- Advantages of WordPress
- WordPress Installation on your computer/localhost
- WordPress Installation on Server
- WordPress Dashboard
- Installing and Customizing Themes
- Creating Categories, Pages, and Posts
- Adding Menus
- Adding Widgets
- Installing Plugins
- Importance of web page structure for SEO
- Keywords, Types
- Keyword research tools
- Google Keyword Planner
- Keyword research process
- Competitor analysis and tools used for it.
- How does a search engine work?
- Crawling, Indexing, and Page Ranking Mechanisms.
- Google Sandbox concept.
- Understanding SERP – Search Engine Results Page
- Google Algorithm updates.
- Fixing Panda, Penguin, Hummingbird updates.
- On-page basics
- Setting title for the post
- Meta description, meta tags,
- Image alt text
- Importance of headings and rules
- Keyword placement
- Content Quality
- Checking for grammar and plagiarism
- Creating robot.txt and sitemaps
- Checking site speed
- Image and anchor link optimization
- Google Analytics Integration
- Off-page SEO introduction
- Link Building
- Types of backlinks
- Generating links from QA sites
- Guest blogging
- Commenting on other blogs
- Link analysis tools
- Domain Authority, factors that help in analyzing DA and how to increase DA.
- How to add Website to Search Console & Verification Process.
- Setting Geo-target location, Search Queries Analysis.
- Filtering Search Queries, External Links Report.
- Crawls Stats & Errors, Fixing Crawl Stats Errors.
- Fixing 404 issues
- Google Business Listing
- Adding posts to google business listings.
- Increasing business visibility through local SEO
- Using paid and free tools for SEO
- Buying tools at a cheaper cost
- Website SEO audit
- SEO report creation and Monitoring website performance with the SEO reports.
- Introduction to Google AdWords & PPC Advertising
- Setting up a Google AdWords Account
- Adwords Dashboard
- Key Terms in Adwords – PPC, Bidding, Ad Rank, Quality Score, CTR
- How does AdWords rank Ads?
- How does bidding work?
- Importance of Quality Score
- Creating Good Landing Pages
- Types of Campaigns
- Creating Search Campaigns.
- Location Targeting.
- Different types of Location Targeting.
- Different types of bid strategy – Manual and Auto
- Advanced bid strategies – Enhanced CPC CPA.
- Ad-extensions & Types of Ad-Extensions.
- Adding Ad-Extensions in Campaigns.
- Creating Ad Groups.
- Targeted keywords.
- Finding relevant keywords, Adding keywords in ad-group.
- Types of keywords, Phrases, exact, broad & negative.
- Creating ads – Display & destination URL.
- Tracking Performance/Conversion.
- Importance of CTR in optimization & How to increase CTR.
- Importance of negative keywords in optimization.
- Evaluating campaign stats.
- Creating a Display Campaign.Types of display campaigns- All features, Mobile app, Remarketing, Engagement.
- The difference in Search & Display Campaign Settings.
- Ads placement.Remarketing.
- Setting up a Remarketing Campaign.
- Creating Remarketing Lists.
- Custom Audience.
- Introduction to Google Analytics, Setting up Analytics Account
- Google Analytics Dashboard
- Goals and Conversions
- How to set up Goals?
- Types of Goals
- Bounce Rate
- How to Integrate AdWords and Analytics accounts?
- How to set up Filters?
- How to view customized reports?
- Traffic Sources/Channels
- Traffic Behavioural flow
- SMM vs. SEM
- Facebook account set up
- Creating Facebook business pages
- Types of business pages
- Facebook page designing
- Engaging fans and increasing likes
- Facebook events creation
- Facebook Groups and insights
- Introduction to Facebook Advertisements.
- Difference between Facebook Advertising and Google Search Advertisements.
- Types of Promotions with Facebook Advertisement.
- Advanced Audience Targeting.
- Ad Formats.
- Conversion Tracking.
- Integrating Facebook Pixel with your website
- Retargeting on Facebook.
- A brief introduction to various marketing channels.
- Benefits, how to add connections
- Creating business pages for marketing
- Creating page posts.
- Exploring content ideas, Content research, Tips to write good quality content
- Content Spinning techniques, Plagiarism check for content
- Readability check for content
- Creating a quora profile
- How to generate leads from quora through Q & A
- Affiliate marketing, How it works?
- How to earn money from affiliate marketing?
- Affiliate marketing tools and networks.
- Youtube marketing, creating youtube channels, uploading videos, Doing SEO.
- How to use the playlist
- Youtube creator video dashboard
- YouTube analytics and policies.
- What is email marketing, do and don'ts
- Advantages, lead generation tools, and platforms
- Auto-Responders,
- Designing Newsletters.
- Creating mailing sequences
- Generating sales from Email Marketing
- Avoiding spam folders.
- Bulk Emailing.
- Best practices to send bulk emails
- Reports Metrics and Analysis.
- A/B Testing & Improving ROI.
- What is SMS marketing
- Advantages & Importance of SMS Marketing
- why is sms marketing so effective
- How to do SMS marketing
- What are Bulk SMS
- Do's and Don't in SMS Marketing
- Best Practices
Digital Marketing projects
In this project, you will develop an effective and profit-oriented Social Media Marketing strategy for a business entity. This mar.....keting strategy aims to reach the target audience and get more leads. Read more
In this project, you will develop an effective Email Marketing campaign using email marketing tools. You need to create an interac.....tive and personalized email for the business marketing campaign that attracts the user's attention and engages them online. Read more
Corporate Training
Our Learners
Digital Marketing online training Objectives
- You will learn about various digital marketing techniques to improve your website or business.
- Implementing SEO for driving more traffic to your website.
- You can explore the concepts about on-page and off-page SEO
- Various marketing channels like youtube, Facebook, instagram to promote your business.
- You will learn how to write optimized content.
- The engaging audience, increasing conversion rates.
The Data Marketing Certification was designed for professionals with and without work experience in any of the profiles below:
- Freshers / Officials from any field
- Who wants to seek their career as a digital marketer
- Market analysts
- professionals
This course is for everyone who wants to build their career as a digital marketer.
You need to look for the right platform where you gain full knowledge; one such as HKR training, provides excellent support for digital marketing training by illustrating real-time scenarios and use cases. And gradually that helps you to build your career in this field.
Once you complete the entire course, HKR issues the course complete certificate, which will help you get your desired job.
Our trainers are highly qualified and certified with many years of industry experience and technology background.
We don't provide any job, but we offer complete assistance and guide you to get through the certification exam and help you clear the interview with some amplified interview questions. Moreover, your job is based on your performance in the interview panel.
FAQ's
Each and every class is recorded so if you missed any class you can review the recordings and clarify any doubts with the trainer in next class.
Yes, we don’t assure 100% placement assistance. We are tied up with some corporate companies so when they have a requirement we send your profiles to them.
Yes, we provide demo before starting any training in which you can clear all your doubts before starting training.
Our trainers are real time experts who are presently working on particular platform on which they are providing training.
You can call our customer care 24/7
Max of the students get satisfied with our training, if you are not then we provide a specialised training in return.
Digital Marketing is the online marketing process to promote the products and services of the business. It aims to generate more leads, turn them into potential customers, and do a profitable business.
Beginners can learn digital marketing easily in different ways. They can:-
- Subscribe to any online digital marketing course.
- Learn from expert digital marketers.
- Start reading various blogs and articles.
- Listen to digital marketing YouTube videos.
- Join social media channels.
- Create blogs and keep working on them.
- Practice SEO, SMO, SEM, etc.
Nowadays, Digital Marketing is a high-paid career where an executive digital marketer earns around Rs. 2.5 to 5 lakhs per annum on average. With the increasing experience level, the salary of a digital marketer can reach upto Rs 10 lakhs. It depends on various other factors also.
In the last few years, digital marketing has seen tremendous growth, providing multiple opportunities to many. Multiple career opportunities are available for freshers and young graduates in digital marketing with good pay packages. So, getting skilled in digital marketing is highly beneficial for freshers.
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