Mucca crafts a retro nostalgic and gilded pack for Spoiled Parrot confectionary.

Spoiled Parrot, an international confectionary and high-end chocolate store, launches its own line of desserts crafted by Mucca. The overall visual identity delivers nostalgic vibes with sophisticated gilded elements and a design approach that displays approachability and perfection.

Spoiled Parrot tasks Mucca to deliver their own identity that conveyed sophistication, luxury and specialism. The New York-based creative studio chooses a multi-colour palette and draws inspiration from parrot feather colouration, using warm yet impactful tones. The logo playfully depicts an empty cage with the absence of a parrot suggesting that it has escaped to indulge in sweet treats.

Mucca delivers a vibe that is a fusion of glamour and whimsy. The use of geometric shapes fits perfectly with the umbrella brand The Building by Jean-Georges. Feather motifs adorn various packs, continuing the theme and creating an artistic brand and colour system.

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