What does success in a social selling project look like? Yesterday I covered how you can measure the sales process if you use social, with leading indicators from prospecting, all the way through the sales process to close. In this blog I walk you through, what "good" looks like if you are implementing social selling correctly from an outcome prospective? Social should be a strategy in your business and not a tactic, which is why in this article I walk you through the strategy for your business, I also talk about some of the business metrics you should expect. At the end of the article are other blogs to help you on your social journey. If you are on your companies leadership team, you are a sales leader, if you are a salesperson, if you are in human resource, procurement and finance; there are articles to help you. If you are looking for more support from the DLA ignite team then follow the hashtag #digitalorganization #socialselling #leadership #salesleadership #strategy #salesenablement #salesdevelopment
Timothy, you lay out the process simply and powerfully. Real change with real ROI is delivered via strategic implementation and integration of all the elements necessary to ensure success.
Partner Perú. Marketing and communications for law firms, from the perspective of lawyers and the experience of clients.
3ySaving the read for te weekend! The photo you chose is really moving, so much in these kids' eyes!