Can social selling help me if my companies website isn’t good enough? Many sales people complain about a companies website and the fact it does not help them sell. If this as a salesperson, is the case for you, now is the time to take things into your own hands and do this. If this article has been useful and you think it would be helpful to your network or individuals then please share it. Please also tag in the individuals. DLA ignite #socialselling #sales #salesenablement #salesleadership #salesdevelopment #digitalorganization
Kevin Milne stole my comment Timothy (Tim) Hughes 提姆·休斯
Reminds me of a former discussion Mara 🍋 Rada and M a r k P i l l a y. Where we were concluding sales prospecting is essentially a defensive move -- for having shite marketing. And obviously being cool with it.
Does your advice apply to all kind of companies, businesses, industries? No matter which size, business model, audience? Timothy (Tim) Hughes 提姆·休斯?
Love how you give us a link to 'SHITE' Great read.... Yes, your article Timothy not the SHIT wiki description.
For me this is a tricky one. First thing first, I agree with you Mic Adam relationship is the no1 to achieve in both business and personal life. But in my experience with for example B2B it's a long journey before it gets to a good relationship, the buyers journey demand certain time and things to make the decisions to engage with a real person. And what channel is working out for you depends on what market you targeting, some works out fine with Social Media others don't. Each company has to figure out their buyers persona and and approach to them on their favorite channels.
It amazing how many people think buyers cant see through the 'rose tinted' stories that are told on countless websites.
It depends. My view is that social selling isn't for selling - it's for building relationships and trust, and for staying top-of-mind with the right people. People don't want to, or expect to, buy anything on social media BUT they're happy to do so in your store. For many businesses, that means your website. This is where people go to see what you sell, and get in touch to book a demo, get a quote or simply place an order. I guess it depends what you sell, but I still tell my clients that having a good, clear website is a good investment.
Mic Adam
3y
People build relationships with people and not with websites or logo. #justsaying
Un-salesman: Social Media | Digital | Strategy | Marketing | Sales | LinkedIn Top Voice | Influencer. Helps brands gain, retain clients. Likes to share free tips. 🎉 Chosen as a LinkedIn Sales Insider for 2022-24 🎉
3yI think - unless you are a direct eCommerce seller - your social media profiles and pages are more important than your company website. These "outposts" are perfect opportunities to solve pain points, add value, build a strong network and generate business moreso than your company website.