Lego pledges to make toys more gender-neutral and eliminate stereotypes after global survey

Lego, the world’s largest toymaker, has pledged to eliminate gender stereotypes from its products — including labeling that marks toys as “for girls” or “for boys” — as part of a bid to match the wishes of its young customers.

“Despite the progress made in girls brushing off prejudice at an early age, general attitudes surrounding play and creative careers remain unequal and restrictive,” the Danish company known for its colorful building blocks said in a statement on Monday, which was also the United Nations Day of the Girl. “Girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained gender stereotypes as they grow older.”