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What You Can Learn About Nostalgia Marketing from this Ferris Bueller Style Commercial

Feel old yet? Alan Ruck—aka Cameron from Ferris Bueller’s Day Off—plays the dad in LiftMaster’s latest nostalgia-driven TV spot.
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Feel old yet? Alan Ruck—aka Cameron from Ferris Bueller’s Day Off—plays the dad in LiftMaster’s latest nostalgia-driven TV spot. The ad promotes LiftMaster’s Secure View Opener, which is basically a garage door with a surveillance camera that streams footage right to your smartphone.

You can watch it here, but the spot (which runs across U.S. TV, digital video, and social media) essentially reimagines what the Ferris Bueller garage scene would have looked like if Cameron’s dad could see Ferris and Cameron through LiftMaster’s smart home tech.

  • Agency Schafer Condon Carter (SCC) worked with the Chicago-based (!) brand on the creative.

+1: SCC also upped the throwback factor by getting the rights to “Oh Yeah” by Yello (the original song from the 1986 Ferris Bueller soundtrack), studying the lighting and camera angles from the garage scene, and making a replica of the film set so exact that it even gave Ruck himself flashbacks, per MediaPost.

Why Alan Ruck is back on our screens in 2020: Nostalgia marketing actually becomes more appealing in times of crisis. Plus, nostalgia can make us feel less bored, less anxious, and less alone.

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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.