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Welcome to issue 450 of Founder Weekly. Let's get straight to the links this week.
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From Our Sponsor
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General
Four Myths of Bundling
This doc represents a new framework for thinking about bundling. It is presented as a series of four "myths", each one followed by a new "thesis" statement.
Embrace Beginner's Mind; Avoid The Wrong Way To Be An Expert
How not to become an expert beginner and to progress through beginner, intermediate, and so on.
Silicon Valley’s eccentric real estate king
Stanley Lo has sold nearly $6B worth of Silicon Valley mansions — and, in the process, reshaped the demographics of one of the nation’s wealthiest suburbs.
A Seed Stage Mental Framework To Limit Failure As A Startup Founder
How can we improve our odds of success in building a startup? There are 3 things you can do to not fail spectacularly.
She Helped Wreck the News Business. Here’s Her Plan to Fix It
Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.
Guide: Make money building Shopify micro-SaaS apps
David Heinemeier Hansson Wants to Dismantle Silicon Valley’s Startup Culture
Marketing, Sales and PR
How 100 Startups Acquired Their First Users
A curated list of the stories of 100 startups about how they acquired their earliest customers.
Inside Marketing Design at Basecamp
Basecamp does things a little differently to most companies. Hear about their alternative approach to marketing design from Lead Marketing Designer Adam Stoddard.
You Need a Nemesis
It isn’t always enough to cast your company as the hero—sometimes, you also need a villain.
36 Psychological tactics in marketing: How marketing psychology works?
The most effective psychological tactics in marketing are no longer a secret. Learn how to use marketing psychology to your advantage.
How Successful Startups Avoid Selling To People Who Aren’t Buying
Discover, define, and mine your market to find customer gold.
Money and Finance
Exit to Community: A Community Primer
Exit to Community (E2C) is a strategy in the making. It's a different kind of story, one that connects the founders, workers, users, investors, activists, and friends who have been trying to feel their way toward a better kind of startup. Its endgame is to be a long-term asset for its community, co-owned and co-governed by those who give it life.
A Playbook for Fundraising
Practical advice for navigating the fundraising process by Marc McCabe.
In Defense of the IPO, and How to Improve It
To understand why the popular narrative around IPOs is wrong, you have to take apart the IPO process, how stock markets work, and what the “price” of a stock means.
Join the 17,500+ members of the Venture Capital Careers mailing list
Blurb: Join 17,500+ VCs (from Sequoia, Greylock, A16Z, and other top firms) and VC job hunters on John Gannon's VC jobs email list. His readers have used his weekly tips to get jobs at top VC firms like Bessemer, General Catalyst, and IVP. Click here to subscribe.
Why Direct Listings Just Became A Lot More Attractive As An IPO Alternative
With the change, a direct listing combined with a capital raise can present a company with something of a happy medium: go public and raise money, but save money on underwriters.
Valuing Early Stage Equity: An Optimism-Weighted Approach
Startups of the Week
Internal
Build internal tools fast on top of your data. Whether it's a simple button to reset user passwords or a complex tool to audit data across multiple databases, allow anyone in your company to build internal tools, fast. No code or SQL knowledge required.
PrizePool
PrizePool is a new type of savings app where you can win one of the over 4,000 cash prizes totaling $50k every month simply by saving money. One lucky winner will get the $25,000 Grand Prize out of this guaranteed PrizePool. Whether you win or not, you'll never lose your deposit and all your money is FDIC insured with no fees or minimums.
Copper
Copper is banking built for teens. We give you instant access to your money with the Copper Debit card and app. Plus, we’ll teach you a few things along the way so you’re better prepared for your financial future.
Tips, Tools and Services
How to Design a Better FAQ Page
There are hidden opportunities in all FAQ pages. Use heatmaps, Google Analytics and schema are all ways to optimize for both UX and SEO. Here are the FAQ design best practices that often get skipped.
How People Use Google Search
User behavior study that looks at how people interact with Google's many SERP features.
The 4 communication styles and how they impact customer communication
Humans are, by nature, social creatures. But that doesn't always mean that being social is enjoyable. Here are the 4 kinds of communicators and how to speak with them effectively.
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