Propeller and Janssen Pharmaceuticals
The Everyday Feeds – STELARA HCP Social
Leaning into a surround-sound omnichannel approach, the STELARA® team led the development of HCP social pages and targeted ads across Facebook, Instagram, and YouTube. The brand created actionable and memorable messages, reaching customers in relevant, new channels to keep STELARA® top of mind for treating moderately to severely active Crohn’s disease and ulcerative colitis.
Propeller Team Members:
Taylor De Block, Account Director
Jigme Sherpa Group, Account Supervisor
Donna Wrotny Smith, VP, Executive Creative Director
Margeaux Buttner, Associate Creative Director, Copy
Jason Whaley, Sr. Copywriter
Alyssa Byk, Art Supervisor
Glenn Mason, Sr. Art Director
Heather Hoy, VP, Digital Strategy & Execution
Kristin Jennings, Sr. Manager, Digital Strategy and Production
Marcos Cosme, Lead Digital Project Manager
Janssen Team Members:
Scott Jones, Group Product Director
Katherine Hayes, Product Manager
