The voting for the 2022 People's Choice Award will take place at the Festival on 22-23 September. Find out more about the shortlisted works and book your spot to have your say!

Maybe Sammy Bottled Cocktails by The Brand Bar People

Maybe Sammy and The Brand Bar People collaborated to create a packaging design for their bottled cocktails. With the goal of maintaining its status as the #11 Best Bar in the World, the packaging is perfectly crafted with a transparent bespoke bottle reflecting the natural hues of the cocktails, whilst a contrasting green colour palette with a gold brass fitting helps share an award-winning flair, refinement, and sophistication.

Read more about The Brand Bar Peoples' design here.

Avyun by Backbone Branding

For this limited-edition wine, Backbone Branding took inspiration from the metamorphosis of grapes into wine, and portrayed the stages of wine maturation on three separate wine bottles. Delivering a minimalistic, yet bold and lucid design, the central element is an embossed grape leaf that exhibits the storyline of the grapes permeating into the vessel of wine. The distinct vigour and energy of the grape, flowing through the veins of the leaf and turning them red, parallel with the blood that flows through our veins.

Read more about Backbone Branding’s design here.

Tenute Tortorella by Nju:design

Inspired by the history of the place, of the product, and of the company, Nju:design delivers innovation and excellence using minimalistic features for the packaging design of Tenute Tortella Olive Oil. The Italian studio develops a new logo: a simple, everyday, capital letter that looks like an olive tree and a door, choosing the typical sixteenth-century arch doors as the perfect symbol for Tenuta Tortorella.

Read more about Nju:design’s design here.

Love Ocean by Pearlfisher

Aiming to highlight the importance of protecting our oceans, Pearlfisher develops a playful and purposeful packaging design system for the well-being brand Love Ocean. The bottle structure represents the shape of a whale and acts as a talking point, signifying the importance of protecting our oceans. The tail is a key feature of the packaging design, its shape is reminiscent of a heart, linking to the brand’s name and a love for our ocean. The bottle is also made from 100% recyclable plastic, which can be refilled with reusable pouches.

Read more about Pearlfisher’s design here.

Chanel N°5 Advent Calendar by Knoll Printing & Packaging

To celebrate the 100th anniversary of Chanel N°5 fragrance, the brand partnered with Knoll Packaging to develop its first-ever advent calendar recreating the shape of its iconic fragrance. Using Knoll Ecoform moulded pulp, they could develop the first moulded pulp advent calendar in the industry. The hinged structure comprises two laminated layers of Knoll Ecoform for a smooth appearance inside and out. The white pulp is color matched, molded and then cut. Inside are 27 folding carton boxes, numbered from 5 to 31, celebrating the N°5 perfume and Chanel's address at 31 rue Cambon in Paris.

Read more about Knoll Printing & Packaging’s design here.

Feiin by Luiz by Studio Oeding GMBH

Studio Oeding developed the corporate design of FEIIN by LUIZ care line in the elegant look of the brand, incorporating sustainability elements as well as practicality. The design reflects the straightforwardness and elegance of the brand in pastel natural tones. The coating of the label makes it resistant to damage, while the branded cubist glass bottle includes instructions for use.

Read more about Studio Oeding’s design here.

The Unmistakable Box - Addidas on the outside. Lego on the Inside by Lego

The blue box, three stripes, and a flip-top - that’s the Addidas experience. In collaboration with Lego, From boxed to unboxed, the LEGO Adidas Originals Superstar packaging creates an experience worthy of fans of both these iconic brands. Consumers are treated to the familiar blue box, three white stripes and flip top. Opening the outer lid reveals a cardboard insert featuring a beautiful photo of the completed build on one side and the Adidas trefoil logo on the other. Finally, the classic layer of tissue paper that usually wraps your sneakers is used here to reveal our LEGO bricks.

Read more about Lego’s design here.

Gusto Rosso Series by Ruska Martin Associate

Combining traditional outfits with characters styled in a contemporary and fresh fashion, Ruska Martin Associate crafted a new design that appeals to today’s younger generation with bold illustrations for the Gusto Rosso Series. The architectural arch structure behind each character connects the range of tins, while the theme revolves around Italian drama Zampano meets Verdi meets Miu Miu – bringing together Italian flair, sophistication, culture, and the timeless inherent fashion sense.

Read more about Ruska Martin Associate’s design here.

Heights by Pentagram

Pentagram created packaging for Heights using a soft asymmetric transparent bottle that highlights the capsules within. Eschewing the science-like designs used by supplement brands, the bottle has a soft thought bubble form with a narrow neck tapering into the body. In order to minimise the carbon footprint, a special shipping box was designed from moulded sugar cane pulp, whilst materials were minimised and selected to be 100% consumer recyclable.

Read more about Pentagram’s design here.

Almatura by Irübi Studio

Almatura is the combination of the Spanish words for soul (alma) and nature (naturaleza), a name that reflects the pledge to preserve and care about the environment. With sustainability at the forefront of the design, the studio delivers a handcrafted label that is organically imperfect, using recycled paper and dry leaves from the crops mixed. Embossing further communicates that it is possible to leave a mark without polluting, a parallelism with the labour of restoring and farming the field in a respectful manner. The label can be planted directly in the soil, so that its seeds germinate, propagating plant life.

Read more about Irübi Studio’s design here.