It's A Whole New World: Ann Handley & Cheryl Cook The Partner Connection

Cheryl Cook catches up with the one and only, Ann Handley, Owner and Chief Content Officer at MarketingProfs. They talk about how the world has shifted recently and what kind of impact it has had on Marketing and Sales. This shift to a 'necessity' for digital selling is due to a rise in the customer experience. What that means and what our partners can do to best fit their prospects and customers' needs when it comes to their buying behaviors and the changing digital landscape.