Omnisend Email Marketing & SMS
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Create email marketing campaigns. Use popups to get more emails and sell to more people.
Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users.
- Effortlessly create & send email marketing, newsletters & global SMS campaigns
- Grow your email list with exit-intent popups, spin-to-win, & more signup forms
- Ready-made email marketing templates for Summer Sales & more — no coding needed
- Set up abandoned carts with one click, plus welcome & browse abandonment
- Use built-in AI to generate email copy, subject lines, and preheaders in seconds
- Popular with stores like yours
- Based in United States
Languages
English
Works with
- Checkout
- Shopify Flow
- Gorgias
- Justuno
- Recharge
- Aftership
- Loox
- Yotpo
Categories
Campaign types
- Email campaigns
- SMS campaigns
- Push notifications
- Newsletters
- Pop-ups
- Forms
- Landing pages
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Product reviews
- Custom campaigns
Managing campaigns
- Editor tool
- Templates
- AI generation
- Translation
- Localization
- Custom code
- Custom fonts
- Import and export
- Email domains
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Tracking
- Reporting
- Insights and tips
- Analytics
- A/B testing
- APIs and webhooks
Pricing
External charges may be billed by Omnisend separately from your Shopify invoice. Learn more
FREE
Free to install
Reach up to 250 contacts (unlimited list size) with the Free Plan.
- 500 emails/month
- 500 web push notifications/month
- Global SMS ($1 in free credits to try)
- 250+ customizable email templates
- Popups and signup forms
- Pre-built workflows and automations
- 24/7 live support
STANDARD
$16 / month
Reach up to 500 contacts. Upgrade as you grow.
- EVERYTHING in Free plan, plus:
- 6,000 emails/month
- Unlimited web push notifications
- Global SMS ($1 in free credits to try)
- 24/7 priority support
- Account expert from $400/month
PRO
$59 / month
Reach up to 2500 contacts. Upgrade as you grow.
- EVERYTHING in Standard plan, plus:
- Unlimited emails
- Bonus SMS credits equal to monthly fee
- Advanced reporting
- Personalized product recommender
- Account expert from $400/month
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (2,937)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants highly recommend this app for boosting sales and conversions with features like automated welcome emails and cart recovery. They appreciate its user-friendly interface, including a drag-and-drop email builder and effective segmentation tools. Seamless Shopify integration enhances customer data management. The responsive, 24/7 customer support is noted for its personalized assistance. Regular updates keep the platform reliable for dynamic e-commerce needs.
We’ve been with Omnisend for over five years now, and honestly, it’s become such a core part of how we grow. Every time I reach out to support, I feel genuinely taken care of. Karen, Mathias, and the whole team make my job feel lighter - they’re quick, thoughtful, and always full of ideas that help our growth bloom even more.
I’ve tried plenty of email platforms over the years, and Omnisend is the one that lets me breathe a little easier. Segmentation, design, and analytics all just feel simple, intuitive, and stress-free in a way I didn’t know was possible.
Thank you for sharing this thoughtful reflection. We’re honored to have supported your growth for more than five years, and it’s wonderful to hear that segmentation, design, and analytics continue to feel intuitive and stress-free for your team. We’ll make sure Karen, Mathias, and the rest of our support team hear your kind words, they’re committed to helping you grow with clarity and confidence, and it’s great to know that experience shines through.
Excellent for email campaigns and expert staff available to help you with software questions which is MOST IMPORTANT. It doesn't matter how good a system is if you don't know how to use it effectively.
i just wanted the plan you can see here on the app store, $16
/ month - EVERYTHING in Free plan, plus:
6,000 emails/month
instead, after installing the up. this plan dosen't exist, and they wanted to charge me 600$ / month!!! that is crazy
Thank you for taking the time to share your experience. We understand how disappointing it can be when the pricing you expected doesn’t align with what you see when reviewing available plan options.
To clarify, the $16 plan shown on the Shopify App Store is a starting price and applies to stores with up to 500 contacts, including 6,000 email sends to that audience. As the size of an account’s contact list increases, pricing adjusts automatically to the corresponding tier to support that audience size. (https://www.omnisend.com/pricing)
Omnisend pricing is based on the number of contacts rather than only the number of emails sent. Even if email volume is low, supporting a large audience still involves deliverability, compliance, and infrastructure costs, which is why we do not currently offer a purely pay-per-email model, though this feedback has been shared internally.
We recognize that this pricing structure can feel misleading when the audience-size limits are not immediately clear, and we appreciate you calling this out. Our team is actively reviewing how this information is presented to make expectations clearer upfront.
If you decide to review your options or need support at any point, our team is here for you.
Support
App support provided by Omnisend.
Resources
Launched
March 10, 2014
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