Yesterday, I sat next to my teenage daughter and watched her select the case study for her BTEC business studies course based on the length of the video she had to watch. My first reaction was to roll my eyes and implore her to judge it by its content. But it was a healthy reminder for us all. #LessonLearned #KnowYourAudience #StoryTelling
Someone once told me that the answer to all hiring challenges is to recruit teenagers. They know everything.... she will do well whatever happens Catherine. Even my cost centres got there in the end.
So so true, Catherine. I’m currently delivering virtual employability workshops to teenagers, and the material (and delivery) has to be short and snappy but equally full of content and engaging - quite a challenge! We should all remember your point that this really applies to all ages. Hope you’re all well?
Excellent Catherine! How timely for us as BOSP reviews its digital strategy in light of the current pandemic.
Excellent observation. And this is a generation that is accustomed to short & sharp (Insta, Snapchat, TikTok). My son is doing a Business BTEC and whilst 'enjoy' is probably too strong a word, he's actually forming sentences and conversing about the course. Good luck.
I think I would have had a similar reaction Catherine so great leaning for me, less judgement more curiosity - my mantra at the moment.
I was referring to her podcast about William x
I was very fortunate to hear it. She was an amazing mature young lady. You must all be so proud. Well done Lucy!
Thought provoking article as always Catherine. I foresee a time not too far away when video (and its successors such as VR) is the overwhelming communication medium, with the written word becoming somewhat 'old hat'. (PS: If you'd asked me who to order the guys' video timings from shortest to longest, I would have guessed correctly 😂)
Short and to the point wins every time if you want to keep your audiences attention.
‘New Body Language Techniques’ developed post pandemic. Influencing self & others, Increasing Sales, Better Boardroom Behaviours, 10th in the world of Body Language globalgurus.org,
3yGood to hear about your evidence and how it came about. Lifeafterbranding has been concerned with the communication of personnel and how they are perceived for several years now. Short sharp and passionate videos and postings from employees advocating or channeling their ideas is a welcome relief to long and sometimes boring online meetings and over detailed marketing material. Understanding that everyone is involved and everyone can contribute brings products and services to life. It builds confidence and understanding for personnel and lets clients see how involved individuals are in the process. So pleased this is now main stream and being understood by companies that care and the people involved.