Making Marketing the company hero again How is it that marketing has become "the colouring-in department"? 20 years ago Marketing was the engine room of a business, the place everybody wanted to work How can marketing regain that title and become front and centre to the business? Digital By embracing digital, marketing can once more be the company hero In this article I walk you through how marketing can lead the digital change How #socialmarketing will make marketing the north star for a business At the end of this article there are links for #marketers to embark on our own journey to create a #digitalbusiness as part of a #digitalorganization #socialselling #advertisingandmarketing #digitalmarketing #b2bmarketing #accountbasedmarketing
All that power and creativity, all poised and ready to start creating demand again!
Thank you for sharing! Timothy (Tim) Hughes 提姆·休斯
Marketing has dramatically changed and the opportunity to lead buyers and customers into conversations with our teams & brands is now to simply be human Timothy (Tim)! Great Article and thanks for the mention!
Create demand by attracting and retaining customer attention. GTM | Fractional CMO, CRO | Podcast | Speaker | Founder x 4. Helping B2B companies create qualified pipeline
2yThanks for tagging me in the article Timothy (Tim) Hughes 提姆·休斯. And, thank you for the great message.I do believe marketing can be heroes again (still) but they need to think about enabling the team and not making the digital plan and activities all around their controlled actions and content. Great message!