Can my content, create action in my prospects with social selling? With so many sales people wasting their time and their prospects time by "posting and hoping" How can salespeople get their prospects to take action from the content us salespeople are posting? Just think, how powerful it would be if your prospects took action from your content! I also talk about the importance of #digitalidentity At the end of this blog are a list of more articles that will transform your sales team to digital increasing your deal size and increasing your win rate If you are interested in more articles about #digitalbusiness then follow the DLA ignite #digitalorganization where the global team share their knowledge #socialselling #prospecting #salesdevelopment #saleseffectiveness #salesenablement #salesleadership This article also mentions The Big Live Breakfast Burrito..! - Eric - Matt - Kevin - Vanessa - William - Antonia
Great post Timothy (and thanks for the mention). As you say the numbers might not be huge at the beginning but the process is all about building momentum in a genuine and generous way. As you've always said it's about human to human relationships, not just an opportunity to ram your product or service down someone's throat.
BURRITO MASSIVE 🌯 🌯 🌯
This is a fascinating read Timothy and brings everything together really eloquently and clearly. I'm still learning (I don't think I'll ever stop 🙂), but as you quite rightly point out (and as Eric and Nick have also highlighted); having a human and relatable digital identity is the key. Whilst working in commercial radio, we used to talk a lot about the importance of listener buy-in and the phrase Head, Heart, Wallet was often used; aka the process of bringing regular listeners into the fold, so that they would choose to tune into the show regularly (and feel like they were part of something good). I guess this is a cruder way of saying, Know, Like, Trust - and people won't do any of the former if they don't have a clear sense of who they're dealing with. This has to be a two-way process and it has to be consistent and build at its own natural pace. Thank you for tagging me into this too 🙏.
On a related note I really loved sending hand written notes to prospects I met online. Here again is something almost impossible now with the advent of large-scale WFH. All the more reason for the need for this article and practicing the fine points.
Love this peice Timothy and thanks for the mention. We find too often that a professionals digital identify is all over the place and often is replaced by brochures and catalogues. We can’t expect people to grow a relationship, trust and community with a brochure…
A great article, and if I'm being honest as a business we have not cold called for over 5 years, yes our business model is different as we are not looking to create sales meetings, but engagement with the product, so it is the value add content we promote as the hook into why. Social has changed and at one time was a little easier or should I say we could be a little more lazy, but its no longer just the techies surfing the web, but the buyers, so content for us is the key to our own success of failure
Nick Raeburn
3y
Love the inclusion of digital identity Timothy our values are so important when building connections with other people.
So much detail in here Timothy. Insights and purpose as ever. Great use of the #burrito also. 🔥🌯
Founder-Led and Leader-Led Content in 1-Hour Per Week for Business Grow 💥 | Podcast Host x2 | Founder, Fist Bump. | I help Gen X and BB leaders confidently create and use content to network and create new business.
3yMissed this earlier in the week. Great mesage as always Tim. Consistency is so important but also how we use content with our ideal customers. If we are not sharing it with them, they dont know what we really know or how we can help.