Patrick McFadden’s Post

No one wants what you sell - they want their problem solved. The first thing that your website must do is - promise to solve a real problem. Avoid those big headlines telling what you do or what industry you're in. If people are on your website, they probably know that already. Instead, tell them the most significant pain point that you solve. That’s the greatest opportunity to differentiate your business from every other company that does what you do. Check out a few examples of small business homepages: https://buff.ly/3JvRcxT #painpoints #marketingstrategy #problemsolving #smallbusinessowner #websitehomepage

Longevity and success in business depends on establishing customer trust. Today, from moment a potential customer encounters your brand, be it through a referral, phone call, a Google Business Profile, a website visit or LinkedIn profile, sets the tone for your entire relationship—every interaction—between a company and its customers is a critical opportunity to either build trust or erode it. Allow me to illustrate this through a real business story I got from Tommy Mello who is currently growing A1 Garage from $200M to $1B: https://buff.ly/3JvRcxT #customertrust #businessrelationship #keytosuccess #marketing #marketingstrategy

🤔What you want and value and what your current and potential customers want and value are not the same. 🤔 Your marketing strategy needs to be based not on what you want and value but on what your customers do. “Value is in the eyes 👀 of the beholder,” so to speak. The difficult part is remembering the beholder is not you. It is your ideal client. Explore questions that customers may be asking themselves when it comes becoming a customer: https://buff.ly/4cX1SU5 #customervalues #idealclient #marketingstrategy #value #marketing

Want to share what's currently effective for ranking a home service client on Google Local in a highly competitive market like Denver, CO. Our client's goal is to prioritize increasing the ranking for their core service. Here's what we've done to enhance their rankings, visibility, and phone calls. The optimization includes: 👉Updating the GBP landing page SEO page title to incorporate money keywords and the targeted geographic area. 👉Updating the on-page SEO elements and content for each service area page. 👉Linking those updated service area pages to the homepage and other core pages. 👉Refreshing the headings (h1, h2, h3, etc.) on the GBP landing page to include keywords and be more geo-targeted. 👉Added secondary categories within their GMB profile 👉Optimized their services within GBP Most optimizations done on the GBP showed results within 24-72 hours. #googlebusiness #localseo #localmarketing #smallbusinessmarketing #seo

In my discussions with local service businesses, a common objective often emerges: the desire to enhance online visibility. It's understandable—being easily found when potential customers are searching for services or products is key. However, amidst this pursuit of visibility, there's a critical aspect that's often overlooked: credibility. #visibility #potentialcustomers #credibility #smallbusinessowner #onlinemarketing

Reviews can serve as an excellent resource for creating Frequently Asked Questions (FAQs) for your business. When customers leave reviews, they often raise common questions, concerns, or feedback that can be compiled into a comprehensive FAQ section. This helps address potential customer queries proactively and provides valuable information to prospects. As you read through reviews, pay attention to recurring themes or topics that customers frequently mention. These can serve as valuable cues for identifying common questions. For example, customers might frequently mention, "how your pricing is easy to understand", "your response times are great", "your installation process only takes days". Take note of these patterns as they indicate areas where customers seek clarification or additional information. Learn other ways reviews can play a role in crafting your marketing strategy: https://buff.ly/3viLlsF #marketingstrategy #googlereviews #faq #frequentlyaskedquestions #marketing

Customers don’t need a description of your solutions or service initially. Sure, once their experience with your business deepens and they begin considering their purchasing options, they’ll want to know the details. But for now, they want to see how they can build a relationship with your business or firm. Check out an example of how to implement this: https://buff.ly/3J3Syjy #marketing #businessrelationships #targetmarket #idealclient #marketingstrategy

Entrepreneurs and CEOs in the home service and professional service sectors often share a strong passion for the products and services they offer, especially those with technical expertise. Yet, a common pitfall among small business leaders is the tendency to solely emphasize themselves and their offerings in their marketing approach, communications, and promotions. It's crucial to broaden the perspective and ensure that the focus extends beyond their products or services to build a more effective and customer-centric marketing strategy. Explore what customers are thinking when it comes to considering your business: https://buff.ly/4cPTw0l #marketingstrategy #customerloyalty #idealclient #targetmarket #marketing

Customers have buying questions and objectives, and these will change along the various stages of their journey with your business. It’s your job to guide customers through the journey, taking them through the logical steps of getting to become aware of your business, educated about your business, sampling your business expertise, purchasing your business services and referring your business. To make sure you’re providing customers with what they need at each stage, start by asking questions. Learn more about the journey you need to guide your customers through: https://buff.ly/3xD5wSx #customerjourney #marketingstrategy #awareness #smallbusinessowner #customerawareness

🚨The most important step to any marketing effort is to define what your customer really wants. Not what you think they might want.🚨 Let's say you own a tree service business. Your potential customers will automatically assume that you know how to take down trees. But that doesn't really address the problem the potential customer has. For most homeowners, their biggest problem associated with a home service contractor is about something beyond the basic service the business provides. Homeowners hate having to wait around for their service window. When they hire someone to handle their tree removal, the team leaves tread or wheel marks and stump grindings in the yard. These are the real problems your clients have. 📢📢📢So your marketing message is not, "We know how to remove trees" - of course you do! Instead, it's "We show up on time, every time." Or, "We never damage your yard and always clean up when we're done." 📢📢📢 Truly understanding your customer problem is the first step to marketing success. #smallbusinessmarketing #communicationiskey #marketing #marketingmessage #business