Acquisitions

Atari Announces Acquisition of M Network Atari 2600 Titles and Related Trademarks

Atari Announces Acquisition of M Network Atari 2600 Titles and Related Trademarks

New York, NY (May 4, 2023) - Atari® — one of the world's most iconic consumer brands and interactive entertainment producers — announced today the acquisition of more than a dozen Atari 2600 games originally published under the M Network label. The collection includes fan favorites Armor Ambush, Astroblast, Frogs And Flies, Space Attack and Star Strike. Atari will seek to expand digital and physical distribution of the classic titles, create new games based on the IPs, and explore brand and merchandising collaborations.

“M Network represents a unique moment in Atari’s early history, and this acquisition expands the Atari 2600 catalog in a meaningful way,” said Atari CEO Wade Rosen. “We have the potential to reintroduce these titles in a number of ways, ranging from rereleasing them in collections to creating new games based on the acquired IPs.”

Atari also acquired the corresponding rights to the M Network brand. M Network was a video game division within Mattel that produced games for the Atari 2600 video game system during the 1980s.

The M Network acquisition is the third expansion of Atari’s classic games catalog announced in 2023. In March, Atari announced the acquisition of a dozen classic arcade games, including Berzerk and Frenzy. In April, Atari announced the acquisition of 100 PC and console titles from the 1980s and 1990s, including notable games from the Bubsy, Hardball, Demolition Racer series.