Eric Doyle (F.ISP)’s Post

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Digital Commercial Strategist - Developing people and organisations to become leaders in their sectors - TedX Speaker - Keynote speaker, event host/compere/moderator - Artist

Question from the client base #8: "My content reach is going down and I’m not getting as much engagement as I did before, what should I do…?" A great question... What you don’t want to do is......blame ‘the algorithm’. Why?  You don’t have a clue about the algorithm, nobody does.  When we blame the algorithm for something going wrong in our Social Media strategy it transfers all responsibility for the issue to something out with your control and absolves you of any action to be taken. So you just sit and wait for it to sort itself right?.....wrong! Common things you will hear in response… 👉 ” There is definitely something going on…” There is always something going on, always...!  On every platform every minute of the day billions of bites of data are being indexed, sorted, observed, processed, and analysed, and changes are being made....all the time. 👉 “It’s not you it’s the algorithm…” There very well be some slowing down due to restructuring or recoding but, always assume that it’s probably you… In general terms, if there is a drop off in your reach and/or engagement its generally down to a few simple things. 👉You’ve done something out with the rules. 👉You’ve annoyed the platform by doing something or your lack of doing something 👉You’ve lost your audience If something is going wrong with your Social Media plan....look in the mirror first. In this article we look deeper into this topic and offer a solid solution based on data, experience and results. Live Social '22 Consult Crux / DLA ignite #oilandgasindustry #energyindustry #socialselling #content #algorithms

Questions from the client base #8: "My content reach is going down and I’m not getting as much engagement as I did before, what should I do…?"​

Questions from the client base #8: "My content reach is going down and I’m not getting as much engagement as I did before, what should I do…?"

Eric Doyle (F.ISP) on LinkedIn

Jess Flack FHEA

Tackling digital exclusion in Essex l Social value champion l Gen Z advocate l Speaker

1y

Read my tiny mind there Eric Doyle (F.ISP) this has been me the past two weeks. I've shifted mindset since and changed up my tactics.

Nick Raeburn

🧌 Create GOLD with social selling sorcery 🔥 Discover your TRUE VOICE ❤️ Taking your content from ZERO to HERO ⚔️ Your guide & Digital Dungeon Master 💎 DM this DM ☝️

1y

Great article mate, it starts with us. We have the power to change our outcomes. We can blame everything we can't control. Or we can take ownership of what we can and change it.

Lenwood M. Ross

Monopoly, Charades, and Rummikub -- dominating family game nights for 30 years and counting

1y

Great article, Eric Doyle (F.ISP)! In the coming months, I'll be talking to potential investors about why investing in people to generate revenue is better than investing in artificial intelligence to create shortcuts. In the long run, it's best to align with platform objectives and develop the muscles that help us to create. Creating is one of the most valuable activities we can engage in. When you create content that resonates with your audience, you learn a little bit more about them. When it bombs, you learn even more.

Clare Wilkins

Radio Presenter/Mental Health Advocate @ Bgradio | Childhood Education

1y

Love this content Eric Doyle (F.ISP) And some really good points you make in the article. I love the point you make about not blaming the algorithm. I think it's something we can all fall in the trap of.Ive noticed my engagement have gone down buy I know its partly ro do with me not being around due to circumstances. I just have to build it up again .🙂❤❤🦉🦉

Timothy "Tim" Hughes 提姆·休斯 L.ISP

Should have Played Quidditch for England

1y

Great advice Eric Doyle (F.ISP) as you say social media platforms don't owe you anything. There are too many people trying to "game" the algorithm and failing to see that if they just did the right thing, it would all be cool. Great post.

Matt Pybus

Chartered Engineer | Freelance | MBA | Providing technical and business support to defence, marine and energy industries.

1y

This is a great article Eric we all have engagement lulls and looking at ourselves is the key to understanding what we need to change….. you don’t get different results by doing the same thing!

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Thor Holt

Presentation Wins for Leaders (& their teams) using unconventional (enjoyable) methods... experience for yourself, GrowthPresenter.com

1y

Fascinating post as per. Thanks Eric Doyle (F.ISP) … and an option I didn’t see in your article; but may apply with my own numbers drop - you’re caffeinated marmite , thor … expect a drop in numbers as many can’t handle that spread in their daily bread 😉. Eg todays breakfast offering from me was Rishi Sunak in leather briefs…

Martin John

Negotiation, Ethical Influence & Procurement Trainer | Cialdini Certified Coach | LinkedIn Learning Instructor | 20K Students | Speaker

1y

Thanks Eric Doyle (F.ISP). Sound advice.

Richard Uridge

Helping you communicate on air, online, in print and in person. Because words matter. And it’s your story.

1y

Slave to the (Algo)rithm. Grace Jones was right all those years ago Eric.

Suzan Brown

ESG Portfolio Assessment | Sustainable Growth | Helping SMEs and large Supply Chain Owners with a Certified Net Zero Solution

1y

The algorithm doesn’t know what the algorithm is meant to do either. Best stick to sound advice from those who know.

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