Kawhi Leonard didn’t hit the court playing for the Toronto Raptors Wednesday night, but his “homecoming” attracted an all-time regular season record drawing more than 3.2 million viewers over the course of a game that saw the L.A. Clippers defeat the Raptors 112-92.
TSN’s broadcast of the game drew an AMA of nearly 1 million viewers, according to preliminary overnight data from Numeris. The reigning NBA champs have kept a steady growth in audience since breaking records in the spring during the championship series.
The Raptors made history again as Wednesday night’s game went down as the most-watched regular season NBA game on record. With the visiting L.A. Clippers, the game marked Leonard’s first trip back to Toronto since signing with the team in during the off-season. The L.A. native was presented with his championship ring during a pre-game ceremony during which audiences peaked at 1.5 million viewers.
Live streaming starts for the game were up +61% and the game saw major engagement on TSN’s social platforms with 4 million impressions, close to 400,000 video views on Instagram and 1.5 million video views on Twitter.