Skift Take
SoulCycle is smart to try and cash in on the wellness retreat trend — and look for other ways to make money so it can keep up with Peloton. For that to happen, though, it’s going to need to garner a lot of interest.
If SoulCycle wants to keep pace with Peloton, it has to get creative. There are only so many locations SoulCycle can open that will have enough customers willing to shell out over $30 per class.
Meanwhile, Peloton can easily reach customers who live in remote places — as long as they have Wi-Fi access — and it doesn’t have to pay studio rent to keep the business up and running.
So it makes sense that SoulCycle is launching Retreats by SoulCycle in 2020 as a way to earn extra revenue. On the one hand, it’s a smart way to cash in on the brand’s loyalty and recognition. Wellness retreats are on the rise, and if customers already know and love the brand, it’s a natural fit for them to book a trip.
On the other hand, after the recent Hamptons Trump fundrai
