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Kristen Campbell often felt like she was treating patients without all the pieces of the puzzle in front of her. As a clinical dietician at a large medical center, she usually had 15 minutes to run through their medical history  and squeeze in a new diet and exercise plan. It was only after taking a job with a virtual diabetes company — and joining a larger team of providers for patients — that she felt like she could see the whole picture.

Campbell’s experience points to a shift happening amid the virtual care boom: a rise in team-based approaches to care. Instead of pairing a provider and a patient, digital health companies are increasingly deploying teams of specialists, coaches, and therapists who establish a relationship with each patient and guide them over time.

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“You’re not having to dig with [patients] every week to try to find all those pieces of the puzzle,” said Campbell, health coach team lead and certified diabetes care and education specialist at Omada Health.

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