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The J.P. Morgan Healthcare Conference is a place for the well-heeled to get a readout on the next six-figure cancer drug, or learn about the gene-altering technology promising to defang a debilitating disease and send stock prices soaring.

But at this year’s conference, investors also entertained pitches from a part of the industry known more for its enduring economic problems than its profit potential: the humble primary care practice.

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Oak Street Health, a Medicare-focused primary care startup, unveiled plans to open another 70 locations nationwide this year — bringing its total to 199 — and ramp up a digital specialty care business. The membership-based provider One Medical said it plans to penetrate new geographic markets and expand services from cradle to grave.

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