Virtual School Experience, the marketing and admissions platform that offers a personalised digital experience of a school to prospective parents, has changed its name to Kampus24 as part of a 2022 rebrand.
The platform which launched in March 2021 has gone from strength to strength over the last nine months, counting over 10,500 total parent interactions in September 2021 and a growing social media presence.
The platform was developed at the start of the Covid pandemic after Steve Spriggs, CEO and managing director of William Clarence Education – a leading schools consultancy – heard schools were struggling with the challenges of securing new admissions.
Steve’s original intention was for the platform to act as an online schools fair where parents could browse and interact with different school brands through an immersive experience. Steve says, “Virtual School Experience was initially created to solve a need around open days, letting a school access their parent base around the world in the midst of the pandemic.”
This initial idea developed into the current platform used by schools in the UK and internationally to share their school through personalised touch points along the course of the admissions journey.
Through the platform, schools can offer every family an almost sensory, tailored experience of their school from the comfort of their own living rooms. This personalised experience allows schools to develop a relationship with the family from the very start – an emotional tie that’s driving more enquiries through to application.
This move towards personalisation in schools marketing is bringing the sector in line with the consumer world where brands offer a tailored experience around purchases of significant investment. Steve says, “As modern day consumers, we expect a personalised customer experience. So, why should that be any different when thinking about choosing a school for your child?
“With Kampus24, schools can truly differentiate from their competitors by enhancing their interactions with every individual family.”
And it’s not just student recruitment where the platform is being used to differentiate the school experience. It has been used successfully for staff recruitment and alumni relations to drive engagement at several founding schools. The possibilities of using the platform to personalise engagement with anyone interacting with a school are endless.
The rebrand to Kampus24 reflects the flexibility for customers to access a tailored experience of a school on-demand from wherever they may be in the world. Kampus24 plays on the meaning of a typical school environment by offering so much more through a digital “experience”. These “experiences” show more than just buildings and facilities – they offer an insight into the school’s ethos and values, life inside the classroom and beyond.
Anastassiya Nevenchannaya, director of marketing and PR,at Haileybury schools in Kazakhstan and founding partner of Kampus24 since it launched said: “Through this channel, our admissions teams are telling the story of the school to prospective parents and it’s been very well received.”
Steve Spriggs said of Kampus24: “The move to Kampus24 reflects the true power of the platform and a pivotal aspect to school communication to current and prospective parents, staff and alumni. The name embodies the power of what we have created: it’s always open, it’s always looking its best and it’s always personal.
“With updates in the pipeline for greater usability and functionality, the platform is set to be an essential part of the toolkit for school marketing, international agent relationships, alumni and development, data and application tracking.
“We are delighted to grow on this journey with you, the global school community, to deliver the very best in school engagement, communications and recruitment now and in the future.”