USA TODAY Adds Augmented Reality Section to Mobile App

Since 2015, USA TODAY has been a pioneer in providing one of a kind emerging technology content, and it has now expanded to include an augmented reality (AR) section within its mobile app.

As of today, users can scroll down to the bottom of the sections within the mobile app to easily access the augmented reality experiences created and produced by the USA TODAY Emerging Tech team. In conjunction with the new AR section, USA TODAY’s app update will feature the latest interactive story published today, “1619: Searching for Answers,” which references the arrival of the first documented enslaved Africans.

Since the start of 2019, USA TODAY has already created seven AR experiences and plans to exceed that number by the end of this year. The newly launched section has five experiences from 2019 including, “Oscars AR: The costumes and creators,” “New Heights: Groundbreaking Skyscrapers,” “Make the Save,” “Apollo 11: America’s Journey To The Moon,” and “1619: Searching for Answers.”

 “We continue to be dedicated to using emerging technology as an interactive form of storytelling, and pushing boundaries with the content we create,” said Ray Soto, Director of Emerging Technology, USA TODAY. “The new section will also allow our users to engage with our AR content more easily, and also make it more discoverable for new users,” said Ray Soto.

The AR section is now available in the latest version of the USA TODAY app for both iOS and Android devices.