Conor McGregor's whiskey hits €200m valuation

Mixed martial arts fighter Conor McGregor

Sean Pollock

Eire Born Spirits, which owns and promotes MMA fighter Conor McGregor's Proper No Twelve Irish Whiskey, has a valuation of around €200m, based on a recent transaction.

The owner of Jose Cuervo Tequila, Becle SAB de CV, spent 1,531m pesos (€58.3m) when it acquired an additional 29pc stake in Eire Born Spirits, according to its recent quarterly results.