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Singer Axl Rose and lead guitarist Slash of US rock band Guns N' Roses perform in Abu Dhabi in November. Photo: Reuters

Guns N’ Roses sues US brewery Oskar Blues over its Guns ‘N’ Rosé beer

  • Band is seeking triple damages and halt to sales of products including T-shirts and bandanas, which it says are ‘uniquely associated’ with singer Axl Rose
  • Colorado brewery says beer ‘bands together sticky prickly pear and floral hibiscus with a subtle hop profile’

Guns N’ Roses is showing an appetite for litigation over a beer.

The rock band has sued the Colorado brewery Oskar Blues, accusing it of trademark infringement for selling an ale named Guns ‘N’ Rosé without permission.

In a complaint filed on Thursday in Los Angeles federal court, Guns N’ Roses accused Oskar Blues of intentionally trading off its goodwill, prestige and fame by selling Guns ‘N’ Rosé since early 2018, and confusing beer drinkers into thinking the band was connected with the ale.

Guns N’ Roses, whose general partners include singer Axl Rose, guitarist Slash and bassist Duff McKagan, also objected to sales of related goods such as T-shirts, stickers, buttons and bandanas, “an item uniquely associated” with the band and Rose.

The band is seeking triple damages and a halt to sales of infringing products.

Oskar Blues is part of the Canarchy Craft Brewery Collective. The brewery, its outside law firm and Canarchy did not immediately respond on Friday to requests for comment.

According to court papers, Guns N’ Roses sued after Oskar Blues abandoned both its application to trademark “Guns N Rose” and any future use of that name or the band’s name, but said it would keep selling Guns ‘N’ Rosé beer through March 2020.

Guns N' Roses performs in April 2012 with singer Myles Kennedy after their induction into the Rock and Roll Hall of Fame. Photo: AP

Oskar Blues, based in Longmont, Colorado, has said Guns ‘N’ Rosé “bands together sticky prickly pear and floral hibiscus with a subtle hop profile”.

There have been many lawsuits challenging beer names and labels in the United States, where the explosion of craft breweries can make it tough to find unique ways to sell beer.

According to the Brewers Association, there were 7,346 US craft breweries in 2018, up 93 per cent from 3,814 in 2014.

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