Laneige creates toner, moisturizer hybrid

7/30/2019
K-beauty brand Laneige is looking to change the way consumers use a toner and moisturizer.

Shoppers can now pick up the brand’s Cream Skin Toner & Moisturizer, which a 2-in-1 hybrid that combines the absorption capabilities of a toner with the hydration benefits of a moisturizer.

Developed with Laneige’s Cream Blending Technology, which blends cream into a water formula, the product is created with a high-pressure blending process that breaks down the cream into nano units that can be immersed into the toner without separation. The end result is a long-lasting, light formula that quickly absorbs moisture into the skin, the company said.

The Cream Skin Toner & Moisturizer’s main ingredient is white leaf tea water, which has its efficacy boosted by 150% via a Dutch cold brewing extraction method, and is able to soothe skin and offer a deeper level of hydration to users. It also uses green tea from parent company AmorePacific’s green tea fields in Jeju Island, the company added.

In addition, the product is free of parabens, phthalates and mineral oils, and is formulated without PEG-based surfactants, synthetic pigments, fragrance, animal-derived ingredients and triethanolamine.

Consumers can now find the Laneige Cream Skin Toner & Moisturizer on physical and digital Sephora shelves.
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