Future Finance
The One Job in Banking That Needs More Men
Almost all digital assistants out there have feminine personas and critics aren’t impressed.
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Finance is a male-dominated realm. But there’s one corner where women are everywhere: the virtual world of digital assistants.
Bank of America Corp. customers can ask for Erica. In Paris, millennials with their savings at Hello bank! reach out to HelloiZ (pronounced “Eloise”). HSBC Holdings Plc has Amy standing by with advice. In Sweden, SEB’s Aida is waiting to help. Meanwhile, on the trading floor of AllianceBernstein Holding LP, it's Abbie who assists the bond traders with their deals.