Social Media Monitoring: A #BufferChat Recap

Nov 10, 2017 5 min readBufferchat

This week on #bufferchat, our community chatted about social media monitoring and how to listen to your audience and adjusting your strategies accordingly.

Read on to discover all of the awesome insights shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for you!

4 pm AEST (Sydney time)

9 am PT (San Francisco time)

Bufferchat on November 8, 2017: Social Media Monitoring

This week’s stats:
Bufferchat #1 (4 pm AEST): 25 participants; reach of 968,426
Bufferchat #2 (9 am PT): 87 participants; reach of 1,288,458

Q1: How important is social media monitoring or listening to your marketing or communication strategy?

From the community:

See all the great answers to question 1 here!

Q2: What tools do you use for social media monitoring?

From the community:

See all the great answers to question 2 here!

Q3: How do you determine what sorts of keywords or hashtags to monitor?

From the community:

See all the great answers to question 3 here!

Q4: What are some of your best strategies for joining conversations?

From the community:

See all the great answers to question 4 here!

Q5: Have you gained some actionable insights from monitoring your audience via social media?

From the community:

See all the great answers to question 5 here!

Q6: How often do you re-evaluate your monitoring strategy?

From the community:

See all the great answers to question 6 here!

Q7: What are some unique uses for social media monitoring?

From the community:

See all the great answers to question 7 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash

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