Shawn P. Mitchell’s Post

𝐅𝐫𝐞𝐬𝐡 𝐌𝐚𝐫𝐤𝐞𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Tricia and I were recently in Poitiers, France. I was reminded why I love going to fresh markets. It's a Marketing 101 refresher. In particular, the Marketing Mix, or the 4Ps: • Product • Price • Place • Promotion What can you do differently when the vendor across from you is selling the same gourds? Our vendor, Verge, artfully displayed gourds of all shapes and colors (product) at the bustling entrance to the market (place). He gave us an additional free gourd for our purchase (price). He was also informative and kind, encouraging us to tell our friends (promotion) here on LinkedIn. :) BTW — The Hungarian Blue Gourd was brilliant. Sliced, deseeded, and cooked at 200ºC for 30 minutes. It has a lower sugar content, and the skin peeled right off. Grab one if you see one!

𝐓𝐡𝐞 𝐏𝐨𝐧𝐭 𝐝𝐞 𝐏𝐢𝐞𝐫𝐫𝐞 "𝐒𝐭𝐨𝐧𝐞 𝐁𝐫𝐢𝐝𝐠𝐞" 𝐢𝐧 𝐁𝐨𝐫𝐝𝐞𝐚𝐮𝐱 Napoleon ordered this bridge built 200 years ago. Today, no cars are allowed to cross it — only bicycles, pedestrians, and a modern light rail system. Bordeaux knows a little bit about growth marketing. This Enlightenment-era city lay dormant for decades. It is now one of the hottest real estate markets in France.

Cryptic messages and Bose headphones? I’m not sure if the marketing objective was achieved in this particular case. https://lnkd.in/dF6G-iT

SEO Keyword “Cannibalization”? Someday, there will be a book written on the etymology of words used in SEO. Until then, this article helps clarify some misconceptions about the problem. It also offers solutions to “hangry” keywords. https://lnkd.in/dFDANPK

One of the greatest lessons I learned after the Google+ implosion was to own the digital real estate for your content and data. Spreadsheets and formulas offer a powerful way of doing just that. The more code you learn, the more you can do! https://lnkd.in/d2NZmz2

Video cover stories are coming to LinkedIn! They should be rolling out globally this week. 🎥 🗺 https://lnkd.in/d7XjKs4

WordPress 5.7 "Esperanza" has arrived. This minor version includes more accessible colors and more control over the editor. One step closer to full-site editing! https://lnkd.in/dKGt5xv

WordPress considers dropping support for IE11 after global usage dips below 1%. Yes! https://lnkd.in/dYME3bB

If you are concerned about your site's ranking on Google, "Core Web Vitals" is something you'll be hearing a lot more about. WordPress is getting ready for the change. https://lnkd.in/dd7Mi2q

40% of the top 10 million websites now use WordPress as their content management system (CMS). For websites that use a CMS, here is the market share: • WordPress = 64.3% • Joomla = 3.4% • Squarespace = 2.5% • Wix = 2.4% https://lnkd.in/d2ngH_6