You Still Making Social Schoolboy Errors?

Quick blog this week, as it was a quick meeting.

Like a lot of you reading this, I get daily contact from people that have "an app that will change my life" or "an app that will get me tons of leads I don't have" etc, etc. I'm used to people pitching, and with me being "out there" in social it comes with the territory.

This contact was slightly different as "the pitcher" was recommended by a friend.

I knew it was going to be a "pitched at" as the person was cagey about what they wanted to see me about, anyway I was in London anyway so agreed to meet the person. The meeting went like this ....

Pitcher: It's great to meet you, in your role at Oracle would you be interested in ...

Me: Can I stop you a second, I left Oracle 5 months ago ...

Pitcher: So what are you doing now?

Me: .... I run an agency that helps companies increase revenue and gain competitive advantage using Social.

Pitcher: Would you be interested in two events?

Me: No, we believe in the power of digital and social and don't do events.

At that point, the conversation became what people might call in Social Media *awkward*

Sorry but in 2016, there are no excuses why the "pitcher" didn't look me up on Social first, surely as an "A-Player" salesperson you would want to qualify your sales and make sure your time and efforts were used wisely?

Are there really people out there that think that the sales tactics of the 1990s work today? Are people still working into meetings with senior execs and asking "what keeps you up at night?"

In sales you only have 200 days in which to over achieve your number, time is precious, you need to use it wisely. Social can short cut some of the basic sales tasks enabling you to spend more time in front of customers, that is, the right customers.

Finishing with a recent post from my friend Leigh Ashton

Want to know how to sell to the modern, connected buyer?

If you're interested in a blueprint to help you in your move to digital and social then I recommend my book. “Social Selling - Techniques to Influence Buyers and Changemakers”. Written in a workbook style, it's designed to help you implement a Social Selling strategy across Sales and Marketing. 

To order follow this link to Amazon there is also a Kindle, eBook version.

Still undecided, then follow the link and read the 5 star reviews!

About the Author

Tim Hughes is co-founder of Digital Leadership Associates a company that provides support and guidance in all areas of Social as well as Social Selling. He has been called "an innovator and pioneer" of Social Selling and in the recent Onalytica list of the most influential Social Sellers globally, Tim was named as number 1.

Tim can be contacted on Twitter @timothy_hughes where he has some 160,000 followers or tim@digitalleadershipassociates.com - You can find him at his blog The Social Selling Network

Digital Leadership Associates 

Digital Leadership Associates is an agency to help companies move to digital and social. Set up by Social Media guru and bestselling social media author, Adam Gray @agsocialmedia and myself. 

We are NOT a LinkedIn training company, we help companies undertake the change required to meet today's changed world. A recent customer got a 4,000% (Four Thousand percent) increase to their Social Media presence. While we cannot guarantee such a response for you, why not give us a go and see if we can but try.

DLA provides advice and guidance to companies, given by actual Social practitioners, that is people with actual experience in social media, social and digital transformations.  Check out our website or contact me at tim@digitalleadershipassociates.com