The business world is continually changing, so in order to achieve success it is essential to establish new contacts with the audience. Even more, you should strengthen the already established contacts further. And if your goal is to make your business noticed, then you should think more creatively. Business experiences give us a freedom to be in touch with a number of professionals in the industry. As for small businesses, it is a bit difficult to make your hard work stand out among your competitors. So, as a company that aims to achieve great success, the key should be creativity. It is something that all consumers love, because being engaged in particular things is always captivating.

One of the best solutions for creativity can be popups. It is approved that popups promote the increase of online connections ranging from subscription signups to various sales. There exist a great number of businesses that use popups and achieve the desired effect. In order to point their brand, companies turn to the help of popups for their marketing. This kind of marketing is not only for huge firms, it is productive as well. We all know that in order to attract the attention of page guests popups are considered to be one of the most effective ways. However, we should not forget about the strategy when using popups. If you do not use them correctly, they will be boring for your visitors and your efforts will be meaningless.

In this post we would like to highlight the importance of popups. We are focused on how effective they can be for your business helping to extend the number of your clients. We’ll help you to take a look at how popups can attract people’s attention on your business making it easier to be many steps ahead of the competition.

Various ways to show a popup

For the first step let’s see the three primary ways to make your popups appear. The way popups appear is vitally important.
Let’s begin with Time-Driven Popups. Choosing this way you can invest fixed time for your page guests to get acquainted with the content of the site. Then, make your popup appear with its offer or anything you want. Let your guests understand what your website is about and then see your catching offers.
The next alternative to show your popup is Behavior-Driven. In this case you can make your popups appear according to several conditions. For example, you can show popups when the page guest pass to the second page of your site. Or else, you can select specific pages where you want your popups to appear.

With this screenshot we want to show you the variety of options that you can use according to your needs. You are free to make your popups when you want, and where you want.
The next solution is the Exit intent popup. You can attract your guests’ attention at the very moment when they prepare to leave your page. So, before moving to another site, their attention will be distracted with your call to action popup. But in any case you should always bear in mind that the content of your popup is essential. It should be attractive so that the user wants to return to your page.

In this case you can make a choice among four types of exit popups. You will also have a chance to select the duration of your popup’s appearance.

Use your popups effectively

Apart from selecting the way of popup appearance, you need to think about their efficiency as well. So, let’s introduce you several tips that will promote the effective use of popups.

Design popups to fit your brand

When deciding on using popups for your business you should realize the importance of their design. Your popups and your brand should be consistent with each other. If the popup on your page does not match your sites’ appearance, they will seem like spam boxes to your guests. So, be creative and try various colors, sizes, etc. before showing your popups. But this does not mean that you should make them ordinary and common, because in that case they will not stand out. Well-planned popups are always productive, otherwise they will displease your guests and will make them never return to your page again.
Let us mention that our Popup Builder plugin gives your all the chances to create beautiful popups. You can choose various attractive colors, sizes and many attractive things not only for a popup as a whole but also for all its separate parts.

Make them easy to close

We should keep in mind our goal when creating popups. This consists in gaining more and more visitors and customers without making them nervous. Popups that are designed with a hardly visible X button, make visitors close the page immediately. So, do not think about your sales and your business only. Enable your guests with an opportunity to make a choice. When designing your popups be sure to have a remarkable button to close at the upper right corner.  

Think about the user-friendliness of popups for mobiles

Nowadays people use more and more mobiles to search for the desired content. If the popups you create do not function properly on mobile devices, be sure that you will lose your users and face Google’s penalty as well. You need to design your popups in a simple way, so that your guests can subscribe or close it with only one click.

Personalize your popups

Categorize your popups according to your customers. Find out their needs, interests and the main focus when visiting your site. Show them various proposals relevant to their requirements. To put it another way. draw a bridge between your visitors and customers. 

Pay special attention to the offers

Popups can attract customers’ attention in  a very polite manner. So, your offers should be unique, attractive and vital to arouse your visitors’ interest.

In no case overdo your popups

Avoid your popups to display on all the pages of your site. Show them only once per each page guest. Also, be sure that for already subscribed users  your popup will not appear again.

Make popups valuable

Bear in mind the effectiveness of popups in marketing. We should not use popups for subscription, email addresses or just for showing various images. Make them appear in order to thank or to give a helping hand. For example, if you run a site of online shopping, it would be a good idea to ask customers their location in order to offer products for delivery. Or you can help them to get in touch with sales representatives in case of any questions. 

So, we are sure you will have many interesting ways to use your popups. So, do not waste your time!  Take care to make your popups more effective for your business. The desired result won’t make you wait long.