If You Always Do What You Always Did… You’ll Always Get What You Always Got!

Richard Doyle http://exponentialsales.com/ https://ceofocus.ca/

The title of this article says it all. I have worked with so many business people that seem to think that business stays the same and so the old formula will always work. OK you may be able to find a company or two where that is the case, but for the greater majority of companies it is a death sentence. Just take a look at Sears Canada right now. There are many more stories like Sears Canada.

The best leaders are the ones who embrace change and understand that the world is changing and business is and must change with it. Gone are the days when a single phone call went right through to the President of a company. Gone are the days when you could build a relationship with a key executive or buyer because you were at their place of business monthly or more. Gone are the days when the sheer size and marketing impact of your company demanded that businesses needed your product.

Today businesses and consumers have so many choices at their fingertips. Yes, I am talking about the computer keyboard. A few well-placed taps and an entire world of what you desire is at your fingertips. The work to get business today is now being done in the background. Modern CEO’s have discovered that the Millennials working with them understand how to use the internet to their corporate benefit. They are asking them to do research and bring back recommendations for the best companies to source to grow their business. By the time you get wind of an opportunity, the decision is already 57% made.

OK so if that is the case, how can you move up the food chain and get your piece of the pie?

Well first of all you need to embrace social selling. Is your web site up to date or has it been the same since the first day it went live? Does it have a call to action on every page? Does it tell a story? Is it brief enough to engage people who come to it? Pages and pages of irrelevant information is a non-starter today.

Do you have corporate pages on all the relevant social sites such as LinkedIn, Twitter, Facebook, Instagram, etc.? If not, you are at a distinct disadvantage because today’s entrepreneurs are all over these spaces and are building sensational businesses for themselves. Have you heard of Mike the Founder of the Dollar Shave Club? I am sure you have. For a dollar a month they ship high quality razors right to your door. Talk about a success story, so much so that Gillette the largest shave company in the world has launched their own shave club. Talk about David and Goliath.

Are all of your key executives using social? Likely not but they should be. Does your sales team use social selling? Again, probably not.

I could go on, but I think you get the picture. If you always do what you always did……….. you’ll always get what you always got. It is late 2017, are you waiting to be the next Sears Canada, or will you get on board and embrace social not only to build your business, but to survive?